Welcome to Recart

Where to start in our docs — opt-in tools, automated flows, compliance, integrations, and the developer resources for building on Recart.

Recart is an agentic list growth and SMS marketing platform for high-growth ecommerce brands. We turn your visitors into verified email and SMS subscribers with our performance popups and our patented OneClick Opt-in, then help you turn those subscribers into revenue with agentic marketing like Adaptive Campaigns.

These docs cover all of it, from your first popup to our API.

What we do

We run on Shopify and Shopify Plus, and we do two jobs, in this order.

We grow your list. Visitors subscribe through an opt-in tool — a popup, landing page, embedded form, or SMS keyword. Returning visitors can subscribe without typing anything at all, through OneClick Opt-in.

We turn subscribers into revenue. Automated flows follow up on abandonment and keyword replies, and campaigns go out to the segments you build. Adaptive Campaigns go further: we test your message versions on part of your audience, pick the winner, and send that winner to everyone else automatically.

Everything we send is built on compliant messaging by default.

Start here

New to Recart? Start with Getting started with Recart. It covers how onboarding works and how to get Recart set up on your store, step by step.

List Growth

Popups, landing pages, embedded forms and SMS keywords for growing your list.

SMS

Setup, automated flows, campaigns, writing messages, and managing subscribers.

Analytics & Reports

Opt-in rates, flow and campaign performance, and attributed revenue.

Compliance & Protections

What Recart handles automatically, and what the law asks of you.

Find your way around

The full list of sections is in the sidebar. Here's what's in each:

• Getting started with Recart — how onboarding works and how to get Recart set up on your store
• List Growth — popups, other opt-in tools, and testing what converts
• SMS — getting started, automated flows, campaigns, writing messages, subscribers and lists
• Discounts — creating codes and putting them in your messages
• Analytics & Reports — performance across opt-ins, flows and campaigns
• Integrations — Klaviyo, Attentive, Postscript, Gorgias, Recharge and more
• Holiday Playbooks — seasonal guides, starting with the nine-part BFCM series
• Compliance & Protections — built-in protections, plus the rules that are yours to meet
• Billing — plans, payments, invoices and subscription changes
• General — account settings, user access and session IDs
• Contact Recart Support — how to reach us and our response times

Building on Recart

If you're building on Recart, start in Developer Resources:

• Client-side SDK — on-site methods and opt-in tool events
• Public API — flows, carts, orders, subscriptions, events and messaging
• Install Recart — Liquid, headless and non-Shopify storefronts

Ask your AI assistant. Connect Claude, ChatGPT or your coding assistant to Recart over MCP for read-only access to your opt-in tools, A/B tests, flows and subscriber sources.

Staying compliant

SMS is a regulated channel. In the US we build our opt-in tools and flows around TCPA, CAN-SPAM and CTIA requirements: every welcome flow starts with a mandatory legal message, and campaigns carry your business name and opt-out language.

Start with SMS Compliance and Deliverability, then check the Do Not Call (DNC) Registry and GDPR rules for your other markets.

Getting help

Stuck, or need to change your plan? Start a chat from your dashboard or email us at [e-mail] — see Contact Recart Support for our response times.

For upgrades, downgrades or cancellations, see Managing Your Recart Subscription.