> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/welcome-to-recart.md).

# Welcome to Recart

Where to start in our docs — opt-in tools, automated flows, compliance, integrations, and the developer resources for building on Recart.

Recart is an agentic list growth and SMS marketing platform for high-growth ecommerce brands. We turn your visitors into verified email and SMS subscribers with our performance popups and our patented OneClick Opt-in, then help you turn those subscribers into revenue with agentic marketing like Adaptive Campaigns.

These docs cover all of it, from your first popup to our API.

### What we do

We run on Shopify and Shopify Plus, and we do two jobs, in this order.

**We grow your list.** Visitors subscribe through an opt-in tool — a [popup](/list-growth/popups/opt-in-tools-popup.md), [landing page](/list-growth/other-opt-in-tools/landing-page-opt-in-tool.md), [embedded form](/list-growth/other-opt-in-tools/embedded-form-opt-in-tool.md), or [SMS keyword](/list-growth/other-opt-in-tools/opt-in-tools-sms-keywords.md). Returning visitors can subscribe without typing anything at all, through [OneClick Opt-in](/list-growth/other-opt-in-tools/oneclick-opt-in-effortlessly-grow-your-sms-and-email-lists.md).

**We turn subscribers into revenue.** [Automated flows](/sms/automated-flows.md) follow up on abandonment and keyword replies, and [campaigns](/sms/campaigns.md) go out to the segments you build. [Adaptive Campaigns](/sms/campaigns/adaptive-campaigns.md) go further: we test your message versions on part of your audience, pick the winner, and send that winner to everyone else automatically.

Everything we send is built on [compliant messaging](/compliance-protections.md) by default.

### Start here

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h3><i class="fa-square-plus" style="color:$primary;">:square-plus:</i></h3></td><td><strong>List Growth</strong></td><td>Popups, landing pages, embedded forms and SMS keywords for growing your list.</td><td><a href="/list-growth.md">List Growth</a></td></tr><tr><td><h3><i class="fa-bolt" style="color:$primary;">:bolt:</i></h3></td><td><strong>SMS</strong></td><td>Setup, automated flows, campaigns, writing messages, and managing subscribers.</td><td><a href="/sms.md">SMS</a></td></tr><tr><td><h3><i class="fa-chart-line" style="color:$primary;">:chart-line:</i></h3></td><td><strong>Analytics &#x26; Reports</strong></td><td>Opt-in rates, flow and campaign performance, and attributed revenue.</td><td><a href="/analytics-and-reports.md">Analytics &amp; Reports</a></td></tr><tr><td><h3><i class="fa-shield-check" style="color:$primary;">:shield-check:</i></h3></td><td><strong>Compliance &#x26; Protections</strong></td><td>What Recart handles automatically, and what the law asks of you.</td><td><a href="/compliance-protections.md">Compliance &amp; Protections</a></td></tr></tbody></table>

### Find your way around

The full list of sections is in the sidebar. Here's what's in each:

* [**List Growth**](/list-growth.md) — popups, other opt-in tools, and testing what converts
* [**SMS**](/sms.md) — getting started, automated flows, campaigns, writing messages, subscribers and lists
* [**Discounts**](/discounts.md) — creating codes and putting them in your messages
* [**Analytics & Reports**](/analytics-and-reports.md) — performance across opt-ins, flows and campaigns
* [**Integrations**](/integrations.md) — Klaviyo, Attentive, Postscript, Gorgias, Recharge and more
* [**Holiday Playbooks**](/holiday-playbooks.md) — seasonal guides, starting with the nine-part BFCM series
* [**Compliance & Protections**](/compliance-protections.md) — built-in protections, plus the rules that are yours to meet
* [**Billing**](/billing.md) — plans, payments, invoices and subscription changes
* [**General**](/general.md) — account settings, user access and session IDs
* [**Support**](/support.md) — how to reach us, supported platforms and store performance
* [**Latest News**](/latest-news.md) — what we've shipped lately

### Building on Recart

{% columns %}
{% column width="50%" %}
If you're building on Recart, start in [Developer Resources](https://help.recart.com/developers):

* [Client-side SDK](https://help.recart.com/developers/client-side-sdk) — on-site methods and opt-in tool events
* [Public API](https://help.recart.com/developers/public-api) — flows, carts, orders, subscriptions, events and messaging
* [Install Recart](https://help.recart.com/developers/install-recart) — Liquid, headless and non-Shopify storefronts
  {% endcolumn %}

{% column width="50%" %}
{% hint style="info" icon="robot" %}
**Ask your AI assistant.** Connect Claude, ChatGPT or your coding assistant to Recart over MCP for **read-only** access to your opt-in tools, A/B tests, flows and subscriber sources.
{% endhint %}
{% endcolumn %}
{% endcolumns %}

### Staying compliant

{% hint style="warning" icon="triangle-exclamation" %}
**SMS is a regulated channel.** In the US we build our opt-in tools and flows around TCPA, CAN-SPAM and CTIA requirements: every welcome flow starts with a mandatory legal message, and campaigns carry your business name and opt-out language.

Start with [SMS Compliance and Deliverability](/compliance-protections/required-compliance/sms-compliance-and-deliverability.md), then check the [Do Not Call (DNC) Registry](/compliance-protections/required-compliance/do-not-call-dnc-registry-sms-compliance.md) and [GDPR](/compliance-protections/required-compliance/gdpr-compliance.md) rules for your other markets.
{% endhint %}

### Getting help

{% hint style="success" icon="life-ring" %}
**Stuck, or need to change your plan?** Start a chat from your [dashboard](https://app.recart.com/) or email us at <support@recart.com> — see [Contact Recart Support](/support/contact-recart-support.md) for our response times.

For upgrades, downgrades or cancellations, see [Managing Your Recart Subscription](/billing/managing-your-recart-subscription.md).
{% endhint %}


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