> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/bfcm/bfcm-2025-1-dont-skip-these-housekeeping-steps.md).

# BFCM 2025: #1 - Don’t Skip These Housekeeping Steps

The holidays are coming - and so is the traffic. Before things get hectic, now’s the time to do a quick cleanup. These behind-the-scenes settings might seem small, but they play a *huge* role in making sure your BFCM campaigns run smoothly, hit the right people at the right time, and stay fully compliant. Think of this as your prep-before-the-push moment.

### What to Review:

* **Business Details** Your business name, contact email, and time zone should all be up-to-date. The time zone also directly affects when your messages are sent - especially important for scheduled BFCM campaigns. [Set these up in Account Settings](https://app.recart.com/settings/general)
* **Privacy Policy & SMS Terms** Make sure these links are live, accurate, and reflect your latest policies. This ensures you’re covered from a compliance standpoint and gives customers the transparency they expect. [Set these up in Account Settings](https://app.recart.com/settings/general)

![General\_TimeZone\&SupportEmail](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FZc0rzTL07iky8SyRWOOZ%2Fbfcm-2025-1-dont-skip-these-housekeeping-steps-1.png?alt=media)

* **Branded Recart Shortink** Choose the best short link for your brand - it’s what customers see when they click your SMS links. [Set this up in SMS Settings.](https://app.recart.com/settings/sms)
* **Call Forwarding Number** Is the number listed still active and receiving calls? Update it or forward to another number directly in your Recart settings. [Set this up in SMS Settings.](https://app.recart.com/settings/sms)
* **Contact Card**

  Double-check your sender name, logo, and support email. You can also add your contact card to your Welcome Flow to boost recognition. [Set this up in SMS Settings.](https://app.recart.com/settings/sms)

![General\_URL\&CallForwarding](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2F90m3heFWH7V1av1XKDMU%2Fbfcm-2025-1-dont-skip-these-housekeeping-steps-2.png?alt=media)

Getting these settings in place now means fewer surprises when the big weekend rolls in. If you need a hand with anything - from Contact Cards to branded shortlinks - we’re just a message away.

Happy (early) BFCM prepping,

**Team Recart**


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