> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/bfcm/bfcm-2025-2-your-sms-calendar-is-here.md).

# BFCM 2025: #2 - Your SMS Calendar Is Here

Planning your BFCM sends can feel overwhelming - but it doesn’t have to.

Our downloadable calendar maps out ideal send dates from October through December, including teaser campaigns, early access launches, and last-chance reminders.

This is your step-by-step visual to plan the season effectively, without missing a beat.

### What’s Inside the Calendar

* Recommended dates for campaign phases
* Tips for spacing out messages across the full season
* Suggested days for teasers, early access, and final-hour reminders
* Built-in pacing that helps you stay compliant and boost conversions

You’ll also find handy date blocks for **setting up abandonment**, **gift card promos**, and **post-BFCM winbacks** - all built to help you drive results and keep your strategy tight.

![Image -Black Friday SMS Calendar](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FO4ChS0AgsjUt2tRXhdiD%2Fbfcm-2025-2-your-sms-calendar-is-here-1.png?alt=media)

### [Download Calendar Here](https://forms.gle/6RV3asSmh6cCaFDeA?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9LfwuDD3DBOZGTdrIBhxUJ3Aw4sIsL_RxdC_LBEy9fVLukzZFTXc34n0dZPwHqu5zLGX8o)

**Missed last week’s update? Catch up here:**

[**BFCM 2025: #1 Don’t Skip These Housekeeping Steps**](https://help.recart.com/en/articles/bfcm-2025-1-dont-skip-these-housekeeping-steps?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9LfwuDD3DBOZGTdrIBhxUJ3Aw4sIsL_RxdC_LBEy9fVLukzZFTXc34n0dZPwHqu5zLGX8o)

If you need help planning your campaigns or reviewing your flows, don’t hesitate to reach out. We’re always happy to support you.

Happy BFCM planning,

**Team Recart**


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.recart.com/bfcm/bfcm-2025-2-your-sms-calendar-is-here.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.