> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/bfcm/bfcm-2025-5-offer-planning.md). # BFCM 2025: #5 - Offer Planning to Maximize Conversions Let’s talk offers - because the *right* promotion is what turns window-shoppers into buyers during BFCM. You don’t need a dozen campaigns. You need 1–3 **clear, irresistible offers** that are easy to understand, hard to resist, and designed to convert. ### Offer Strategy: What Works Best * **Tiered Discounts** Encourage bigger baskets with spend-based offers (e.g. $10 off $75 / $25 off $150) * **VIP Early Access** Let your top customers shop first - they convert faster and spend more * **Bundles & BOGOs** Great for moving slow SKUs, showcasing value, and simplifying decisions * **Gift with Purchase** Easy to implement and proven to boost loyalty (think: free sample, tote, or extra item) ### Set These Up in Recart Use Recart’s built-in discount tools to generate and apply these offers in minutes. [How to Generate Discount Codes in Recart](https://help.recart.com/en/articles/how-to-generate-discount-codes-in-recart) Once created, apply your discount or redirect users from the **Success Step** of your popup CTA: * Redirect to a landing or product page * Auto-apply a discount code * Add a product directly to the cart * Append UTM or tracking info to the URL [How to Customize Your CTA Button in Popups](https://help.recart.com/en/articles/customizing-your-cta-button-in-popups) These options help you close the loop — from offer to conversion — with less friction. ### Finalize Your Offer This Week If you haven’t set up your BFCM offer yet, now’s the time. Keep it simple, clear, and compelling — and make sure it’s live across your popups and flows. *** ### ### Recart Conversion Lab #### Make Smarter Updates, Faster Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a **data-backed** collection of **growth experiments**, run across **millions of impressions**. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works. Use these insights to guide your A/B tests, optimize your popups, and grow your list with more confidence and less guesswork. [Explore Recart's Conversion Lab](https://recart.com/conversion-lab#All) *** ### ### Missed last week’s update? Catch up here: [BFCM 2025: #4 – Refresh your Seasonal Popups](https://help.recart.com/en/articles/bfcm-2025-4-refresh-your-popups-for-peak-season) If you have any questions or need help setting up discounts, don’t hesitate to reach out. We’re always happy to support you. Happy Texting, Team Recart --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.recart.com/bfcm/bfcm-2025-5-offer-planning.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.