> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/bfcm/bfcm-2025-7-cut-the-clutter-boost-performance.md).

# BFCM 2025: #7 – Cut the Clutter, Boost Performance

This week, we’re keeping it clean, clutter-free, and conversion-ready - especially when it comes to SMS. A few small tweaks can go a long way toward improving deliverability, trimming costs, and boosting results.

### Character Count = Cost

SMS messages are short for a reason — and going over the limit can result in 2–3-part messages (and higher costs) without you realizing. Here’s what to watch for:

* Emojis count as **extra characters**
* Keep copy **concise and action-oriented**
* Skip unnecessary formatting and line breaks

\*\*Pro Tip:\*\*If your message *needs* to be longer - consider sending an **MMS** instead. One MMS can include more characters **plus** an image, and it may be more cost-effective than multiple SMS parts.

[Read more on Character Counting and Limits](https://help.recart.com/en/articles/5905127-sms-character-counting-and-limits?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-8oCH2cMLapXU1qvvseGn3FcrQ2V_o9CYDDYWz7esBXyV6_PIXDrHmR2oMKdnZRYiDy3UbQ)

[Read more on Adding Images to your Text Messages](https://help.recart.com/en/articles/add-images-to-your-messages?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-8oCH2cMLapXU1qvvseGn3FcrQ2V_o9CYDDYWz7esBXyV6_PIXDrHmR2oMKdnZRYiDy3UbQ)

### CTA Structure = Clarity

Whether it’s in a message or a popup, your CTA should be impossible to miss — and easy to follow through.

#### 1. In Your SMS Campaigns

Use short, action-driven CTAs that tell your customer exactly what to do next. Good examples include: \*Shop Now;\*\*Claim Code.\*Avoid multiple CTAs in one message — the more focused the path, the better the conversion.

#### 2. In Your Popups (Success Step CTA)

Recart gives you flexible tools to make the most of the **Success Step CTA** on your popups. You can:

* **Redirect to a page** (e.g. product, collection, or promo page)
* **Auto-apply a discount code** (no manual entry needed)
* **Append a discount or UTM to the URL**
* **Add a product directly to the cart**

Each action can drive higher conversion by reducing friction at the final step.

[Read more on Customizing Your CTA](https://help.recart.com/en/articles/customizing-your-cta-button-in-popups?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-8oCH2cMLapXU1qvvseGn3FcrQ2V_o9CYDDYWz7esBXyV6_PIXDrHmR2oMKdnZRYiDy3UbQ)

***

### Recart Conversion Lab

#### Make Smarter Updates, Faster

Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a data-backed collection of growth experiments, run across millions of impressions. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works.

Use these insights to guide your A/B tests, optimize your popups, and grow your list with more confidence and less guesswork.

[Go to Recart Conversion Lab](https://recart.com/conversion-lab)

***

### Missed last week’s update? Catch up here:

[BFCM 2025: #6 Smart Sending Starts Now](https://help.recart.com/en/articles/bfcm-2025-5-smart-sending-starts-now?utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-8oCH2cMLapXU1qvvseGn3FcrQ2V_o9CYDDYWz7esBXyV6_PIXDrHmR2oMKdnZRYiDy3UbQ)

If you have any questions, don’t hesitate to reach out. We’re always happy to support you.

Happy Texting,

**Team Recart**


---

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