> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/compliance-protections/built-in-protections/ai-powered-unsubscribe-intent-detection.md).

# AI-Powered Unsubscribe Intent Detection

Explains how Opt-out AI unsubscribes subscribers whose replies show they want to stop, even when they don't use a keyword like STOP.

Subscribers don't always reply STOP when they want to leave your list. They write things like "please stop texting me" or "I don't want these anymore".

**Opt-out AI** reads these free-text replies, recognizes the intent and unsubscribes the subscriber automatically, exactly like a standard STOP keyword. It's on for every account, and you can turn it off in your SMS settings.

### What Opt-out AI recognizes

The system is designed to catch genuine opt-out requests while avoiding false positives. It processes:

* Natural language phrases (*"remove me," "I don't want this," "please stop texting me"*)
* Stop-related emojis (🛑, ✋, 🚫) used alone or alongside opt-out text
* Common misspellings and variations (*"cease all," "seize all," "Dtop"*)

It ignores:

* Single-letter or short conversational replies (*"Y," "Yes," "No," "Thanks," "Ok"*)
* Automated or carrier responses (*"This number does not accept SMS text messages"*)
* Number-only messages (e.g. 2FA codes sent back in reply)

### Unsubscribe keywords

Subscribers who text a standard unsubscribe keyword, like END, STOP, UNSUBSCRIBE, UNSUB, QUIT, CANCEL, REVOKE or OPT OUT, are always unsubscribed, whether Opt-out AI is on or off. These keywords are required by TCPA and state regulations, so they're managed by Recart and can't be changed. You can see the full list in [**Settings → SMS**](https://app.recart.com/settings/sms) under **Opt-out handling**.

### Where to see AI opt-outs

* **Subscribers chart:** on the Subscribers page, open the **Unsubscribed** tab of the chart. Unsubscribes are split by how they happened, for example **Keyword** or **Opt-out AI**, so you can track the trend over time

<figure><img src="https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FEfgBBXnPFX7m1OqXu279%2Fai-powered-unsubscribe-intent-detection-1.png?alt=media" alt="Subscribers chart on the Unsubscribed tab with daily bars and the Keyword and Opt-out AI checkboxes below"><figcaption></figcaption></figure>

* **Subscriber profile:** the **Subscription history** shows how the subscriber left and what they wrote, for example *Unsubscribed from SMS via Opt-out AI (replied "No more texts")*

<figure><img src="https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2Fu4uCNJlj6JjlZsz0K6oO%2Fai-powered-unsubscribe-intent-detection-2.png?alt=media" alt="Subscriber profile showing SMS Unsubscribed and a Subscription history entry Unsubscribed from SMS via Opt-out AI with the reply quoted"><figcaption></figcaption></figure>

### Turn Opt-out AI on or off

1. Go to [**Settings → SMS**](https://app.recart.com/settings/sms)
2. In the **Opt-out handling** section, switch **Opt-out AI** on or off
3. Click **Save**

<figure><img src="https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FsbLlxtO5URH3F0VXaiKY%2Fai-powered-unsubscribe-intent-detection-3.png?alt=media" alt="Opt-out handling section in SMS settings with the Opt-out AI toggle switched on, the list of unsubscribe keywords and the Save button"><figcaption></figcaption></figure>

### Why this matters

Regulators increasingly expect brands to honor opt-out requests regardless of how they're worded. Opt-out AI makes sure subscribers who clearly want to leave are unsubscribed, which reduces your compliance exposure from missed or ambiguous requests. We recommend keeping it on.

If you have any questions, do not hesitate to [contact the Recart Support team.](/contact-recart-support.md) We'd be happy to help!


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