Unique Discount Codes

A different one-time discount code for every subscriber, created in Recart and synced to Shopify. How to choose a placement and use unique codes.

A unique discount code is a different code for every subscriber, like WELCOME7KQ2ZX. Because each subscriber gets their own code, codes are hard to share and easy to track.

You create unique codes in Recart, and Recart creates them in your Shopify store for you. You don't need to set anything up in Shopify first.

Choose a placement

When you create a unique discount, you choose where it will be used. The placement can't be changed later.

	Automated flows & Popups	Campaign flows
Use it in	Automated flows and popups	Campaigns
How codes are made	One code is created on demand, each time a subscriber needs one	Recart creates a fixed pool of codes before you send
Pool size	None needed	10,000 to 2,000,000 codes
Can expire after a set time	Yes, see Expiring Discount Codes	No, use fixed dates

Create a unique code

1. Go to Discounts and click Create new, then New discount
2. Choose the Discount type, select Unique, choose a Placement and click Continue
3. Enter a Discount name and, optionally, a Discount code prefix. Each code is your prefix plus six random characters. The prefix can't be changed later
4. For the Campaign flows placement, set the Target discount pool size. Make it about 20% higher than your campaign's target audience
5. Set the discount value, scheduling and conditions, then click Create discount

For every field in the form, see Create & Manage Discount Codes.

Add a unique code to an SMS message

In the flow or campaign editor, click the % (Add discount code) icon and select your unique discount. In the editor, the discount shows as a placeholder. Each subscriber receives their own code when the message is sent.

• A message can contain one unique code. You can add general codes alongside it
• To apply the code automatically at checkout, connect a link to the discount with Connect link to discount (optional)
• Don't delete the discount item from your message. Recart uses it to insert each subscriber's code

Welcome Flows: same code as the popup, or a new one

If your popup shows a unique code and is connected to a Welcome Flow, Recart asks how each Welcome Flow message should handle the code:

• Send the same discount code as the popup — the subscriber gets the code they already saw on the popup
• Generate and send a new discount code in this message — the subscriber gets a fresh code

Either way, each subscriber still receives their own unique code.

Follow-up messages: unless a Welcome Flow message is set to send the same code as the popup, each message with a unique code sends the subscriber a new code. To avoid confusing subscribers with several codes, keep the code in your first message only. In follow-ups, use a link connected to the discount and say the code is applied automatically at checkout.

Add a unique code to a popup

In the popup editor, go to the Success step, click Add discount code and select a unique discount with the Automated flows & Popups placement. Each subscriber sees their own code as soon as they opt in.

Campaign pools

For the Campaign flows placement, Recart creates your pool of codes and uploads them to Shopify. While this is happening, the Discounts list shows Uploading... and the number of codes available so far.

• Create the pool in advance of a large campaign, so the codes are ready by send time
• If the pool is smaller than your target segment, you can't send the campaign. Click Save & extend pool size to make the pool bigger, or choose a general code instead
• If the codes are still uploading, wait until the pool has enough codes, or use a general code
• Each campaign pool is for one campaign. Once a pool is used in a campaign, it isn't offered for other campaigns. Create a new pool, or duplicate the discount, for your next send

Track and edit unique codes

• Open the discount from the Discounts list to see its Performance: how many codes were sent and how many were used
• Click Code on Shopify to open the discount in your Shopify admin, where you can see each individual code
• You can edit the discount's value, conditions and dates in Recart, then click Update. The placement and prefix can't be changed

If you have any questions, do not hesitate to contact the Recart Support team. We'd be happy to help!