Add Messenger subscription to any of your popups and capture both email and Messenger subscribers at the same time generating up to 500% more revenue from your popups. 

Recart can be used with any Shopify popup apps but it also offers native popup integrations for Wheelio, Optimonk, and WooHoo users. 

This article explains how to enable the Optimonk integration. 

What are the results?

Next to collecting emails, you'll have customers who are logged into Facebook opt-in into your Messenger list with one single click, increasing your visitor to subscriber conversion rate by 20-50%. On top of that, it ensures 10-20% extra sales from the Messenger automations. Alternatively, you can choose to collect only Messenger subscribers if you are not focusing on building your email list at the moment. 

This is currently one of the best ways to build a list and connect with your customers on Messenger.

How do I collect subscribers with Optimonk?

You have 2 ways to do it. You can choose between the following modes:

  1. Email and Messenger mode – collecting both email and Messenger subscribers simultaneously
  2. Email or Messenger mode (a.k.a Smart Messenger mode) – collecting email or Messenger subscribers based on their Facebook login status 

Enabling the integration is a piece of cake, just install both apps on your store, decide which mode you want to use and follow the steps below.

1. Email and Messenger mode

This is the most straightforward integration, it adds a Messenger widget under the email field. It collects both email and Messenger subscribers when Recart detects an active Facebook login in the customers’ browser. In case there’s no active Facebook login, the popup will only ask for email.

This mode is for merchants who want to prioritize email over Messenger as this popup will always collect email address from the customers.

Average conversion rate: 12%

How to enable it:

  1. Create a new campaign in Optimonk (don't forget, you can choose a Messenger template)
  2. Edit campaign’s variant by clicking on Variant and going into Settings
  3. In Settings choose the Social tab
  4. Choose Recart in the Integrations
  5. Go to your campaign in Optimonk and inside Elements click on Input:

6. Then find the Fields part, and choose Email:

Now you can start collecting both Messenger and email subscribers. 

2. Email or Messenger mode (a.k.a Smart Messenger mode)

This mode shows the Messenger or the email subscription based on the Facebook login status in the customers’ browser. In case they’re logged into Facebook, you ask for a one-tap Messenger subscription. If they’re logged out, the popup will show the email field alone.

This mode is great for maximizing conversion rates. The one-tap Messenger subscription usually boosts the popup conversion rate by 15-25%. If you want to have the maximum amount of customers in either your Messenger or email list, this mode is for you.

Average conversion rate: 14%

How to enable it:

  1. Create a new campaign in Optimonk
  2. Edit campaign’s variant by clicking on Variant and going into Settings
  3. In Settings choose the Social tab
  4. Choose Recart in the Integrations

What's next?

After enabling the integration, don't forget to set up a Welcome message in your Recart account for your Optimonk subscribers. 💪 

It is a great way to send an automated message the moment people subscribe. And it's also perfect for providing a warm welcome to them, and make them reply back to your site so that you can later on send them a Sponsored Message

  1. Go to your Messenger Dashboard and click on Auto Campaigns 
  2. Go to the Messenger Welcome's editor and enable the welcome message for Optimonk

In the editor, you can build up a chatbot, where an automated message will fire out after your customers reply. 🎉 Again, it is important to build a conversation with the customers as it is their replies that later enable you to send them Sponsored Messages. 

Now your Recart-Optimonk integration is live, and no further action is required. 🙌 

If you have any questions, please don't hesitate to contact our support team, we are always happy to help. 😊

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