Learn about our revenue attribution model
A sale (revenue) is attributed to Recart only if a customer opens or clicks a Messenger notification sent by Recart and makes a purchase in the next 7 days.
In certain cases, when sending Recart automated messages, Facebook will not provide us information about whether the recipient opened the message. In these cases, the 7 days conversion window will be open when the user received the message.
Recart conversion tracking update: Effective from February 19, 2018
On February 19, 2018, Facebook applied a breaking change on its Messenger platform. This change doesn’t allow partners to retrieve PSIDs from the Checkbox Widget anymore. The Facebook Messenger PSIDs (user IDs) allowed us to track open rates on the Messenger campaigns.
After this breaking change, Recart will still be able to track open rates when customers:
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Answer one of the messages
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Click on one of the messages
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Subscribe through the Customer Chat
This means Recart won’t be able to track open rates on campaigns that are sent from the Discount Widget and never get answered.
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When Messenger open rates are available, Recart will work as it did before: the 7 days conversion window will be opened at the time of opens and clicks.
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When Messenger open rates are not available, Recart will open the 7 days conversion window when the message is sent.
If you have any remaining questions, do not hesitate to contact the Customer Support team.