Popups are the first interaction customers have with your brand — and during BFCM, first impressions matter more than ever. This is the perfect time to freshen up your designs, update your offers, and ensure every popup feels relevant to your holiday shoppers. Here’s how to get your popups BFCM-ready:
1. Give Your Popups a Seasonal Edge
Make your popups stand out with festive colors, timely headlines, and visuals that match your BFCM offer. A seasonal refresh doesn’t just look good — it signals urgency, relevance, and intent to buy.
Learn how to create eye-catching popups here
2. Launch Exclusive BFCM Discounts
Shoppers are primed for great deals during BFCM — meet them with an offer they can’t ignore. Whether it’s a bigger discount, a limited-time bundle, or a gift with purchase, your popup is the perfect place to showcase it and drive urgency to buy.
Learn how to create discounts in Recart here
3. Turn On OneClick Popups to Maximize Reach
Enable Recart’s OneClick Popups to capture high-intent traffic from the Audience Network with zero friction. These popups work seamlessly alongside your seasonal opt-ins to drive more conversions — instantly.
Read more about OneClick Popups here
4. Add Exit-Intent to Catch Last-Minute Signups
Exit-intent popups are your final safety net. Duplicate your BFCM popup, tweak the timing to trigger on exit, and add a “Before You Go!” hook. It’s a proven way to recover abandoning visitors — and boost your list before it’s too late.
Learn how to create exit intent popups here
Recart Conversion Lab
Make Smarter Updates, Faster
Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a data-backed collection of growth experiments, run across millions of impressions. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works.
Use these insights to guide your A/B tests, optimize your seasonal popups, and grow your list with more confidence and less guesswork.
Missed last week’s update? Catch up here:
BFCM 2025: #3 – Smarter List Growth Starts Now
If you have any questions or need help optimizing your popups, don’t hesitate to reach out. We’re always happy to support you.
Happy Texting,
Team Recart