Let’s talk offers - because the right promotion is what turns window-shoppers into buyers during BFCM.
You don’t need a dozen campaigns. You need 1–3 clear, irresistible offers that are easy to understand, hard to resist, and designed to convert.
Offer Strategy: What Works Best
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Tiered Discounts
Encourage bigger baskets with spend-based offers (e.g. $10 off $75 / $25 off $150)
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VIP Early Access
Let your top customers shop first - they convert faster and spend more
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Bundles & BOGOs
Great for moving slow SKUs, showcasing value, and simplifying decisions
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Gift with Purchase
Easy to implement and proven to boost loyalty (think: free sample, tote, or extra item)
Set These Up in Recart
Use Recart’s built-in discount tools to generate and apply these offers in minutes.
How to Generate Discount Codes in Recart
Once created, apply your discount or redirect users from the Success Step of your popup CTA:
- Redirect to a landing or product page
- Auto-apply a discount code
- Add a product directly to the cart
- Append UTM or tracking info to the URL
How to Customize Your CTA Button in Popups
These options help you close the loop — from offer to conversion — with less friction.
Finalize Your Offer This Week
If you haven’t set up your BFCM offer yet, now’s the time. Keep it simple, clear, and compelling — and make sure it’s live across your popups and flows.
Recart Conversion Lab
Make Smarter Updates, Faster
Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a data-backed collection of growth experiments, run across millions of impressions. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works.
Use these insights to guide your A/B tests, optimize your popups, and grow your list with more confidence and less guesswork.
Explore Recart's Conversion Lab
Missed last week’s update? Catch up here:
BFCM 2025: #4 – Refresh your Seasonal Popups
If you have any questions or need help setting up discounts, don’t hesitate to reach out. We’re always happy to support you.
Happy Texting,
Team Recart