Even the best campaign can underperform if it hits at the wrong time. During BFCM, timing is everything - especially with overflowing inboxes and intense competition for attention. The good news? A few simple scheduling tweaks can help you stand out and drive better results.
Timing Tips That Drive Conversions
Based on top-performing Recart campaigns from last year:
- Avoid top-of-the-hour sends (e.g., 10:00am) - go for off-times like 9:13am or 2:47pm
- Space SMS and email sends by 6-8 hours to reduce fatigue
- Start sending earlier in the week - build anticipation before BFCM hits
- On Black Friday and Cyber Monday, send twice a day - just keep it relevant
How to Schedule Campaigns in Recart
You can easily schedule campaigns in advance and control for delivery timing.
How to schedule SMS campaigns in Recart
Scheduling Tips:
- Schedule key sends at least 72 hours in advance
- Double-check time zone settings to avoid misfires
- Don’t forget post-sale campaigns: Sunday and Tuesday often perform better than expected!
Recart Conversion Lab
Make Smarter Updates, Faster
Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a data-backed collection of growth experiments, run across millions of impressions. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works.
Use these insights to guide your A/B tests, optimize your popups, and grow your list with more confidence and less guesswork.
Explore Recart's Conversion Lab
Missed last week’s update? Catch up here:
BFCM 2025: #5 - Offer Planning to Maximize Conversions
If you have any questions or need help scheduling campaigns, don’t hesitate to reach out. We’re always happy to support you.
Happy Texting,
Team Recart