This week, we’re keeping it clean, clutter-free, and conversion-ready - especially when it comes to SMS. A few small tweaks can go a long way toward improving deliverability, trimming costs, and boosting results.
Character Count = Cost
SMS messages are short for a reason — and going over the limit can result in 2–3-part messages (and higher costs) without you realizing. Here’s what to watch for:
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Emojis count as extra characters
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Keep copy concise and action-oriented
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Skip unnecessary formatting and line breaks
Pro Tip: If your message needs to be longer - consider sending an MMS instead. One MMS can include more characters plus an image, and it may be more cost-effective than multiple SMS parts.
Read more on Character Counting and Limits
Read more on Adding Images to your Text Messages
CTA Structure = Clarity
Whether it’s in a message or a popup, your CTA should be impossible to miss — and easy to follow through.
1. In Your SMS Campaigns
Use short, action-driven CTAs that tell your customer exactly what to do next. Good examples include: Shop Now; Claim Code. Avoid multiple CTAs in one message — the more focused the path, the better the conversion.
2. In Your Popups (Success Step CTA)
Recart gives you flexible tools to make the most of the Success Step CTA on your popups. You can:
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Redirect to a page (e.g. product, collection, or promo page)
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Auto-apply a discount code (no manual entry needed)
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Append a discount or UTM to the URL
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Add a product directly to the cart
Each action can drive higher conversion by reducing friction at the final step.
Read more on Customizing Your CTA
Recart Conversion Lab
Make Smarter Updates, Faster
Not sure where to start? We’ve done the work for you. The Recart Conversion Lab is a data-backed collection of growth experiments, run across millions of impressions. From button placement and color to copy variations and popup delay settings — we’ve tested what actually works.
Use these insights to guide your A/B tests, optimize your popups, and grow your list with more confidence and less guesswork.
Missed last week’s update? Catch up here:
BFCM 2025: #6 Smart Sending Starts Now
If you have any questions, don’t hesitate to reach out. We’re always happy to support you.
Happy Texting,
Team Recart