Customizing Your CTA Button in Popups

The CTA (Call-to-Action) button on the Success Step of your popup can be customized to enhance user engagement and improve conversion rates. With flexible options, you can configure the CTA button to perform specific actions that streamline the shopping experience for your customers.

CTA Button Actions Available

You can configure the Success Step CTA button to trigger the following actions:

✔ Redirect users to a URL – Send users to a specific page, such as a product, collection, or promotional landing page.

✔ Append information to a URL (URL Enrichment) – Modify the current URL by adding parameters, such as discount codes or tracking data.

✔ Automatically apply a discount code – Ensure users receive their promo code without needing to enter it manually.

✔ Add a product to the cart – Allow users to automatically add a specific product to their shopping cart for a smoother shopping experience.

How to Customize Your CTA Button

1. URL Redirect (Send Users to a Specific Page)

Redirect users to a custom page when they click the CTA button. This is useful for:

• Directing them to a product or category page.
• Sending them to a loyalty rewards page.
• Navigating them to an exclusive promotion.

How to Set It Up:

1. Open your Recart Popup Editor.
2. Go to the Success Step.
3. Click CTA Button → Actions → Select Redirect to URL.
4. Enter the destination URL.
5. Click Save to apply.

2. URL Enrichment (Modify the Current URL)

Append additional parameters to a URL to track engagement or apply a discount automatically.

How to Set It Up:

1. Open your Recart Popup Editor.
2. Navigate to the Success Step.
3. Click CTA Button →  Actions → Select Append to URL.
4. Enter the parameters (e.g., ?discount=SAVE10).
5. Click Save to apply.

Example: Append a discount to the checkout page → www.yourstore.com/cart?discount=SAVE10

 

3. Discount Code Application (Automatically Apply a Discount)

To simplify the checkout process, you can automatically apply a discount code when users click the CTA button.

How to Set It Up:

1. Open your Recart Popup Editor.
2. Go to the Success Step.
3. Click CTA Button → Actions → Select Apply Discount Code.
4. Enter the discount code.
5. Click Save to apply.

4. Add to Cart (Automatically Add a Product)

Make the shopping experience seamless by adding a specific product directly to the user’s cart when they click the CTA button. This helps reduce steps and can drive faster conversions.

How to Set It Up:

1. Open your Recart Popup Editor.
2. Go to the Success Step.
3. Click CTA Button → Actions → Select Add to Cart.
4. Choose the Product to Add to Cart.
5. Click Save to apply.
   
   

Where to Find These Settings

To configure your CTA actions:

1. Open the Recart App.
2. Navigate to Opt-in Tools and select your popup.
3. Go to the Success Step.
4. Click CTA Button Actions and select your preferred action.
5. Configure the settings and Save Changes.