Improved Bot Click Filtering: Human-Only CTRs Are Here

At Recart, we’re always working behind the scenes to improve data accuracy and performance tracking for our merchants. That’s why we’re excited to share an update that makes your click-through rates (CTRs) more reliable than ever before.

What Happened?

Since mid-September, we began noticing unusual spikes in CTRs on both campaign and automated SMS messages. These jumps were tied to increased bot activity, (mainly in AI/LLM crawler bots) part of a broader trend as bots evolve and mimic human behavior more closely. We experience anomalies across most ecosystems: Shopify Analytics, GA4, Hubspot tracking systems all struggle with the new swarm of bot activity.

The Fix

Over the weekend, we rolled out a powerful new bot filtering solution using Cloudflare’s active detection system. Unlike static detection methods, this upgrade identifies and filters out bots in real time — with 99.9% accuracy.

CTR levels returned to expected benchmarks as of October 6.

Why This Matters

  • Accurate Click Reporting: Your CTRs reflect actual human engagement again, excluding all bot traffic.
  • Better Alignment with Shopify & GA4: Recart’s click figures are now even closer to your everyday analytics.
  • Smarter Bot Defense: While bots continue to evolve, the active detection will keep your click statistics clean.

What to Expect

You may notice CTRs are now 10-20% lower than what you saw in the past couple of weeks. That’s expected and a good sign. It means the data you’re seeing is now bot-free and more trustworthy than ever.

 

Your marketing decisions should be based on real insights — not inflated numbers.

 

As always, reach out to support@recart.com if you have any questions.

 

Last updated: October 2025