Introducing Automated List Cleaning

Keeping an SMS list healthy is critical — but manually maintaining it is time-consuming and easy to miss.

That’s why Recart now runs Automated List Cleaning in the background for every merchant.

This new feature automatically removes unreachable, deactivated, or high-risk phone numbers from your SMS list — helping improve deliverability, reduce wasted SMS costs, and lower compliance risk.

What gets cleaned automatically

• Deactivated or disconnected phone numbers
• Known TCPA litigators
• Landlines or technically unavailable numbers
• Reassigned numbers (where legally required)

What you’ll see in your account

• A new List Cleaning chart on the Subscribers page
• A Cleaned by Recart count
• An Estimated SMS cost saved metric
• Clear removal reasons logged in subscriber profiles

There’s nothing to enable — the feature runs automatically and works quietly in the background to protect your account.

👉 Learn more about how Automated List Cleaning works and where to see the data.