Introducing Popup Holdout A/B Testing

Ever wondered whether your popup is actually driving revenue — or whether visitors would have converted anyway? With Recart's popup holdout test, you can find out.

A holdout test is a type of A/B test where one variant is intentionally hidden from visitors. Instead of testing two different popup designs against each other, you're testing your popup against nothing at all. This gives you a clear, data-backed answer to one of the most common questions in conversion optimization: is this popup making a difference?

How it works

Traffic is split between your live popup and an invisible holdout variant. Recart attributes revenue to both groups using Shopify session data — so at the end of the test, you can directly compare revenue per visitor and conversion rate between the two groups. If your popup group outperforms the holdout, you have proof that your popup is driving incremental value.

We recommend running the test for a minimum of 2–4 weeks to ensure reliable, statistically significant results.

Getting started

Holdout tests are set up with support from the Recart team. To get started, reach out to your dedicated CSM or contact us at support@recart.com. 

For full setup details, check out our help article: How to Run a Popup Holdout Test