As Apple rolls out iOS 26, many headlines are overstating the impact on SMS marketing. Here’s a quick, clear breakdown of what’s changing — and how Recart is helping you stay ahead of the curve.
What’s Actually Changing
- Unknown Sender Filtering: Opt-in only. Adoption remains low. Minimal impact expected.
- Notification Summaries: Apple may remove brand names from message previews. Minor copy adjustments can preserve visibility.
- UTM Stripping: No effect on SMS links — only applies to Safari browsing.
- Full-Screen Popups on Safari: Apple’s new “Liquid Glass” design breaks full-screen modals. Recart has already shipped an update.
What You Should Do
- Test Notification Copy: Start experimenting with your first-line messaging to help maintain visibility in Notification Summaries.
- Add a Contact Card: Include a Contact Card in your welcome and checkout flows to help your messages appear as trusted — not unknown. This improves deliverability and helps future-proof your program.
- Monitor Performance: Continue sending as usual — just keep an eye on open and click metrics to flag any unusual shifts early.
For more detail on the iOS26 Update: Read the Full Guide Here
And as always, our team is here to help. If you’d like us to make the change for you, just reach out at support@recart.com.
Last updated: September 2025