A/B Testing Just Got Easier to Track

We’ve upgraded the way you access and analyze your popup experiments.

You can now view all your popup A/B tests in one place — right from the new Popup A/B Tests tab inside the Recart dashboard.

No more digging through filters. No more guesswork. Just clean, visual results — right where you need them. 

Why this matters

Whether you’re testing a 10% vs 20% offer or comparing opt-in flows, A/B testing helps you find out what actually works. But until now, analyzing those results in Recart meant jumping between filters and exports. That changes today!

What’s new

  • Dedicated A/B Testing Tab

    Find all your popup experiments under one roof — active, scheduled, or completed.

    Popup AB tests list-
  • In-app Analytics Page

    Each test now comes with visual metrics like opt-in rates, conversion rates, and revenue per visitor.

    AB test results page (1)-
  • Variant Comparison & Funnel View

    See how each popup performs across the full funnel, from impression to conversion.

    AB test results page funnel
  • Quick Search & Filters

    Easily locate specific tests by name or status.

    Popup AB tests list filter-
  • Smart Ordering

    Tests are sorted by active → scheduled → ended, making it easy to track what’s live.

 

Where to find it

Head to your Recart dashboard → Opt-in ToolsPopup A/B Tests

This is your new command center for analyzing what drives the highest engagement and revenue from your popups.

Popup AB tests list-

Coming soon: Create new Popup A/B Tests directly from this page — stay tuned!

 

Want the full how-to?

Check out the full article below for step-by-step instructions on creating, managing, and analyzing popup tests.

 

👉 Read the full A/B Testing Help Article

 

More ways to win with your popups

This update is part of our ongoing effort to make Recart the easiest, smartest place to grow your list and revenue.

 

Last updated: October 2025