Good news — consent-based SMS programs like Recart’s can resume sending to Texas.
Last updated: October 2, 2025
Following recent developments in the SB140 court case, the Texas Attorney General has clarified that SMS messages sent with the recipient’s consent do not fall under the state’s new “telephone solicitation” law.
This means that if your brand uses Recart’s consent-first opt-in tools — you’re in the clear.
What’s new:
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In a recent court filing, the Texas Attorney General stated that consented messages are excluded from SB140’s restrictions
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This aligns with how Recart merchants operate: every SMS is sent with prior express written consent
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No registration is needed for consent-based marketing programs under the current interpretation
What this means for you:
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If you paused sending to Texas, you can now turn it back on
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If you’d like us to review your flows, segments, or quiet hours, just reach out — we’re happy to help
A note on legal process:
The legal case around SB140 is still ongoing, and a court hearing is scheduled for November. While this update isn’t formal guidance, it provides strong practical assurance that you’re operating compliantly under current law.
📘 See our original article on SB140 and registration requirements →
Need support? Reach out to us at support@recart.com — we’ll help ensure your SMS program stays safe, compliant, and effective.
Last updated: October 2, 2025