The Opt-in Analytics Page gives you a clear, detailed look at how your popups are performing, right from your dashboard. Easily monitor subscriber growth, engagement, and attributed revenue to optimize your campaigns faster and smarter!
Table of Contents
Opt-in Funnel & SMS Subscribers
Performance Metrics Overview
This section summarizes key metrics to help you understand the performance of your opt-in tool:
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Impressions: How many times your popup has been displayed to visitors.
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Opt-in Rates: The percentage of visitors who opted into email and/or SMS after seeing the popup.
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Opt-ins: Total email opt-ins and SMS opt-ins collected.
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Revenue Metrics: Includes attributed revenue, orders, average order value (AOV), revenue per visitor (RPV), and order conversion rate (CVR).
Performance Charts
This area shows visual charts to help analyze performance trends over time.
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Opt-in performance charts track impressions, email opt-in rate, and SMS opt-in rate, or impressions and total opt-ins, day by day.
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Revenue and order performance charts display attributed revenue, orders, AOV, RPV, and CVR.
Opt-in Funnel & SMS Subscribers
The opt-in funnel shows how visitors move through each step in the opt-in process, helping you identify where drop-offs may occur.
SMS Subscriber Graph
This graph shows new SMS subscribers who signed up through this popup.
Revenue by Opt-in Segment
This table and chart compare performance across three segments:
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Visitors who did not opt in
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Visitors who opted into email only
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Visitors who opted into both email and SMS
For each segment, you can view impressions, revenue, orders, AOV, RPV, and CVR.
Note: The opt-in segments shown in the example above may vary depending on your popup configuration - for example, a OneClick popup will only show “No opt-in” and “Opted in to Email & SMS.”
Revenue by Country
This section shows a geographic breakdown of performance, highlighting impressions, revenue, orders, AOV, RPV, and CVR by country.
Exporting your Data
You can export the data from your Opt-in Tool Details Page at any time for additional analysis. The export is relative to your current date and resolution settings: if you are viewing a month’s worth of data, your export will reflect that month; if you’re viewing data weekly, the export will reflect the weekly breakdown.
This allows you to easily review your data outside the dashboard and share it with your team as needed.
Understanding it All
Every metric on this page can be filtered by timeframe, giving you the ability to analyze your results for any date range. In addition, you can adjust the resolution at which your data is displayed - such as daily or weekly - so you can review performance trends at the level of detail that best suits your analysis.
This makes it easy to monitor performance during specific promotions, campaigns, or longer-term periods.
Note: Revenue data is not available for headless stores. If your store is built on a custom or headless setup, some revenue metrics may be incomplete or unavailable in this view.
Need Help?
If you have questions or want assistance interpreting your Opt-in Tool metrics, our team is happy to help.
Please contact us at support@recart.com.