First of all: What's the Abandoned Cart Messenger Campaign?
You send this 3-message Recart's Abandoned Cart Messenger Campaign when your customers abandon their carts. This is how it looks like:
Will you send the campaign to all cart abandoners?
You'll send the Abandoned Cart Messenger Campaign to those, who already subscribed to your Messenger list.
The best way to grow your Messenger list is the Recart Messenger Widget placed under your Add to Cart button:
Using our widget, you'll subscribe most of the visitors who add anything to cart. Sounds great, right?
And yes, you can send different marketing messages to your Messenger list later...
Can you change the text & schedule?
Absolutely! Recart provides a world-class Messenger editor with a variety of customization options.
Go to Messenger - Auto Campaigns - Abandoned Cart Messenger Campaign and click on Edit to change a message.
You can change all texts, button texts, add emojis and
coupon codes. You can also change when you want to send the reminders. By default, they're set to 1 hour, 23 hours and 48 hours after cart abandonment.
Should you include a discount in the Abandoned Cart Messenger Campaign?
Yes! The best way to boost your recovered sales is to add an incentive like a 15% discount to your abandoned cart messages. We recommend you to add the discount to the 2nd and 3rd abandoned cart message.
If you offer a discount in the first message as well, please make sure you set your message to 4 or more hours. There are abandoners who just wander off, leaving the office for a lunch, but planning to complete the purchase very soon.
You probably don't want to send a discount to these customers and cause confusion. That's why I recommend setting your message to 4+ hours if you give away discounts.
Does this campaign comply with Facebook rules?
Completely! Facebook allows you to send promotional messages in the first 24 hours of the customers' subscription. It also allows one follow-up message after the 24-hour period, that's your third message.
To comply with the rules, please make sure you send the first two message within 24 hours. (1 and 23 are the default.)
What are the average results of an Abandoned Cart Messenger Campaign?
This campaign usually runs with 85%+ open and 25%+ click rate.
In average, it makes $0.6 per sent message.
We often see even better results:
My advice on Abandoned Cart Messenger Campaign
Keep it short
It's Messenger, not email. Never include a novel in your messages. Keep it plain and simple. Just like you message a friend.
People love emojis and Recart's Messenger editor has an emoji support, so go ahead add some in your messages.
Add a discount code, at least 15%
After sending millions of abandoned cart messages, I can tell you that giving cart abandoners a 15% discount makes a serious difference, sometimes 2X in recovered sales.
Don't forget: when you offer a discount, set your message to 4+ hours after cart abandonment.
Feel free to contact us and we're happy to help you!