> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/holiday-playbooks.md). # Holiday Playbooks Covers seasonal guides for key retail moments, from Valentine's Day to Christmas, including what to prepare and when to send. Seasonal guides for the moments that drive the most revenue — what to prepare, when to send, and how to keep performance up when volume spikes. The playbooks are in calendar order. ### [New Year / January Sale](/holiday-playbooks/new-year-january-sale.md) **When:** 27 December to the end of January A fresh start for your shoppers. January sale sends, "new year, new routine" ideas, gift card reminders and offers for new subscribers. ### [Valentine's Day](/holiday-playbooks/valentines-day.md) **When:** mid-January to 15 February The January run-up to 14 February. Gifts for partners, friends and yourself, buy-one-get-one offers, and a treat-yourself offer for the day after. ### [Mother's Day](/holiday-playbooks/mothers-day.md) **When:** 4-6 weeks before Mother's Day (May in the US, March in the UK) Gifts for mums and mother figures. Early access, gift sets, a firm order-by date and gift cards for last-minute shoppers. ### [Father's Day](/holiday-playbooks/fathers-day.md) **When:** 4-6 weeks before Father's Day (June in the US and UK, September in Australia) Gifts for dads, grandads and father figures. Early access, a free gift with purchase, a firm order-by date and gift cards for last-minute shoppers. ### [4th of July](/holiday-playbooks/4th-of-july.md) **When:** about 2 weeks before to the 4th of July weekend (US) The start of summer sale season in the US. Early access for subscribers, a weekend sale, free shipping and a free gift with purchase. ### [Prime Day](/holiday-playbooks/prime-day.md) **When:** about 2 weeks before Amazon's Prime Day (usually July), until the last day of your sale Your own summer deals while shoppers are hunting for bargains. Early access, free shipping with no membership, bundles and a short sale. ### [Back to School](/holiday-playbooks/back-to-school.md) **When:** 4-6 weeks before term starts, until the first weeks of term The weeks before the new term. Shopping lists, multipacks and bundles, and restock messages once term has started. ### [Halloween](/holiday-playbooks/halloween.md) **When:** 5-6 weeks before 31 October, until the first days of November Costumes, decor and treats. Early access, a trick-or-treat surprise discount, a mystery gift and a leftovers sale before BFCM. ### [BFCM](/holiday-playbooks/bfcm.md) **When:** October to Cyber Monday Black Friday and Cyber Monday. A send plan, popups and offers for the big week, plus a nine-part step-by-step series to get your account ready. ### [Last-Minute Holiday Gifting](/holiday-playbooks/holiday-shipping-and-last-minute-gifting.md) **When:** Cyber Monday to the holidays The weeks between Cyber Monday and the holidays. Shipping-deadline campaigns, popups for before and after your order-by date, gift cards once shipping has closed, and simple December offers. ### [Christmas](/holiday-playbooks/christmas.md) **When:** Cyber Monday to the new year Gift season, from the end of BFCM to the after-Christmas sale. Gift guides, festive popups and offers that feel like a gift. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.recart.com/holiday-playbooks.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.