BFCM

Covers a nine-part Black Friday and Cyber Monday run-up, from housekeeping through crunch-week execution.

A nine-part run-up to Black Friday and Cyber Monday — the busiest sending window of the year. Work through them in order, starting several weeks out.

Before the rush

• BFCM #1 - Don't Skip These Housekeeping Steps
• BFCM #2 - Your SMS Calendar Is Here
• BFCM #3 - Smarter List Growth Starts Now
• BFCM #4 - Refresh Your Popups for Peak Season

Planning the sends

• BFCM #5 - Offer Planning to Maximize Conversions
• BFCM #6 - Smart Sending Starts Now
• BFCM #7 - Cut the Clutter, Boost Performance

The final stretch

• BFCM #8 - Final Checks and Flow Testing
• BFCM #9 - Survive Crunch Week Like a Pro