BFCM #2 - Your SMS Calendar Is Here
Provides a downloadable calendar mapping recommended BFCM send dates from October through December.
Planning your BFCM sends can feel overwhelming - but it doesn’t have to.
Our downloadable calendar maps out ideal send dates from October through December, including teaser campaigns, early access launches, and last-chance reminders.
This is your step-by-step visual to plan the season effectively, without missing a beat.
What’s Inside the Calendar
Recommended dates for campaign phases
Tips for spacing out messages across the full season
Suggested days for teasers, early access, and final-hour reminders
Built-in pacing that helps you stay compliant and boost conversions
You’ll also find handy date blocks for setting up abandonment, gift card promos, and post-BFCM winbacks - all built to help you drive results and keep your strategy tight.
Download Calendar Here
If you need help planning your campaigns or reviewing your flows, don’t hesitate to reach out. We’re always happy to support you.
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