> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/holiday-playbooks/bfcm/4-refresh-your-popups.md). # BFCM #4 - Refresh Your Popups for Peak Season Shows how to refresh your popup designs and offers so they feel relevant to holiday shoppers during BFCM. Popups are the first interaction customers have with your brand — and during BFCM, first impressions matter more than ever. This is the perfect time to freshen up your designs, update your offers, and ensure every popup feels relevant to your holiday shoppers. Here’s how to get your popups BFCM-ready: #### 1. Give Your Popups a Seasonal Edge Make your popups stand out with festive colors, timely headlines, and visuals that match your BFCM offer. A seasonal refresh doesn’t just look good — it signals urgency, relevance, and intent to buy. [Learn how to create eye-catching popups here](/list-growth/popups/welcome-popup.md) #### 2. Launch Exclusive BFCM Discounts Shoppers are primed for great deals during BFCM — meet them with an offer they can’t ignore. Whether it’s a bigger discount, a limited-time bundle, or a gift with purchase, your popup is the perfect place to showcase it and drive urgency to buy. [Learn how to create discounts in Recart here](/discounts/create-discount-codes-in-recart.md) #### 3. Turn On OneClick Popups for Returning Shoppers BFCM brings back plenty of shoppers who have already opted in on your store. The OneClick Popup recognizes these returning visitors and pre-fills their phone number and email, so they can sign up in one tap with zero friction. Keep your seasonal Welcome Popup running alongside it to catch everyone OneClick doesn’t recognize. [Read more about OneClick Popups here](/list-growth/popups/oneclick-popup.md) #### 4. Add Exit-Intent to Catch Last-Minute Signups Exit-intent popups are your final safety net. Duplicate your BFCM popup, tweak the timing to trigger on exit, and add a “Before You Go!” hook. It’s a proven way to recover abandoning visitors — and boost your list before it’s too late. [Learn how to create exit intent popups here](/list-growth/popups/exit-intent-popup.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.recart.com/holiday-playbooks/bfcm/4-refresh-your-popups.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.