BFCM #6 - Smart Sending Starts Now
Shares send-timing tips, based on past Recart campaigns, for standing out during BFCM's crowded inboxes.
Even the best campaign can underperform if it hits at the wrong time. During BFCM, timing is everything - especially with overflowing inboxes and intense competition for attention. The good news? A few simple scheduling tweaks can help you stand out and drive better results.
Timing Tips That Drive Conversions
Based on top-performing Recart campaigns from previous seasons:
Avoid top-of-the-hour sends (e.g., 10:00am) - go for off-times like 9:13am or 2:47pm
Space SMS and email sends by 6-8 hours to reduce fatigue
Start sending earlier in the week - build anticipation before BFCM hits
On Black Friday and Cyber Monday, send twice a day - just keep it relevant
How to Schedule Campaigns in Recart
You can easily schedule campaigns in advance and control for delivery timing.
Scheduling Tips:
Schedule key sends at least 72 hours in advance
Double-check time zone settings to avoid misfires
Don’t forget post-sale campaigns: Sunday and Tuesday often perform better than expected!
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