> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/holiday-playbooks/bfcm/7-cut-the-clutter.md).

# BFCM #7 - Cut the Clutter, Boost Performance

Shares tips for trimming SMS character count and clutter to improve deliverability and cut costs during BFCM.

This week, we’re keeping it clean, clutter-free, and conversion-ready - especially when it comes to SMS. A few small tweaks can go a long way toward improving deliverability, trimming costs, and boosting results.

### Character Count = Cost

SMS messages are short for a reason — and going over the limit can result in 2–3-part messages (and higher costs) without you realizing. Here’s what to watch for:

* Emojis count as **extra characters**
* Keep copy **concise and action-oriented**
* Skip unnecessary formatting and line breaks

**Pro Tip:** If your message *needs* to be longer - consider sending an **MMS** instead. One MMS can include more characters **plus** an image, and it may be more cost-effective than multiple SMS parts.

[Read more on Character Counting and Limits](/sms/writing-messages/sms-character-counting-and-limits.md)

[Read more on Adding Images to your Text Messages](/sms/writing-messages/add-images-to-sms-messages.md)

### CTA Structure = Clarity

Whether it’s in a message or a popup, your CTA should be impossible to miss — and easy to follow through.

#### 1. In Your SMS Campaigns

Use short, action-driven CTAs that tell your customer exactly what to do next. Good examples include *Shop Now* and *Claim Code*. Avoid multiple CTAs in one message — the more focused the path, the better the conversion.

#### 2. In Your Popups (Success Step CTA)

Recart gives you flexible tools to make the most of the **Success Step CTA** on your popups. You can:

* **Redirect to a page** (e.g. product, collection, or promo page)
* **Auto-apply a discount code** (no manual entry needed)
* **Append a discount or UTM to the URL**
* **Add a product directly to the cart**

Each action can drive higher conversion by reducing friction at the final step.

[Read more on Customizing Your CTA](/list-growth/popups/customizing-your-cta-button-in-popups.md)


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