BFCM #7 - Cut the Clutter, Boost Performance

Shares tips for trimming SMS character count and clutter to improve deliverability and cut costs during BFCM.

This week, we’re keeping it clean, clutter-free, and conversion-ready - especially when it comes to SMS. A few small tweaks can go a long way toward improving deliverability, trimming costs, and boosting results.

Character Count = Cost

SMS messages are short for a reason — and going over the limit can result in 2–3-part messages (and higher costs) without you realizing. Here’s what to watch for:

Emojis count as extra characters
Keep copy concise and action-oriented
Skip unnecessary formatting and line breaks

Pro Tip: If your message needs to be longer - consider sending an MMS instead. One MMS can include more characters plus an image, and it may be more cost-effective than multiple SMS parts.

CTA Structure = Clarity

Whether it’s in a message or a popup, your CTA should be impossible to miss — and easy to follow through.

1. In Your SMS Campaigns

Use short, action-driven CTAs that tell your customer exactly what to do next. Good examples include Shop Now and Claim Code. Avoid multiple CTAs in one message — the more focused the path, the better the conversion.

2. In Your Popups (Success Step CTA)

Recart gives you flexible tools to make the most of the Success Step CTA on your popups. You can:

Redirect to a page (e.g. product, collection, or promo page)
Auto-apply a discount code (no manual entry needed)
Append a discount or UTM to the URL
Add a product directly to the cart

Each action can drive higher conversion by reducing friction at the final step.