BFCM #9 - Survive Crunch Week Like a Pro
Shares five quick reminders for staying on plan and testing sends during BFCM's busiest week.
Whether you're launching early or riding the Black Friday wave head-on, this is the moment we've all been preparing for. To help you stay ahead (and avoid last-minute chaos), here are five quick reminders to carry you through the week.
Top 5 Crunch Week Tips
Don't panic-send
Stick to your planned calendar — last-minute campaigns often underperform.
Test before every send
Double-check your links and SMS character count.
Avoid overlapping sends
Space out SMS and email by 4–6 hours to reduce fatigue and avoid confusion.
Monitor your performance
Watch key metrics like unsubscribe rate, clicks, and delivery status — tweak only if needed.
Have your support contacts ready
Know exactly how to reach us if something goes wrong (see below).
How to Reach Recart Support
Through the BFCM period we run extended support hours and keep a closer watch on accounts, so you can reach someone quickly when it matters most.
If something looks wrong, use whichever of these is fastest for you:
Your dedicated Slack channel, if your account has one
Your CSM, directly
Email us at support@recart.com
Live chat from your Recart dashboard
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