iOS 26: What’s Actually Changing (and What You Should Do)

Explains what iOS 26 really changes for SMS marketing, apart from the headlines, and how Recart is adapting.

As Apple rolls out iOS 26, many headlines are overstating the impact on SMS marketing. Here’s a quick, clear breakdown of what’s changing — and how Recart is helping you stay ahead of the curve.

What’s Actually Changing

• Unknown Sender Filtering: Opt-in only. Adoption remains low. Minimal impact expected.
• Notification Summaries: Apple may remove brand names from message previews. Minor copy adjustments can preserve visibility.
• UTM Stripping: No effect on SMS links — only applies to Safari browsing.
• Full-Screen Popups on Safari: Apple’s new “Liquid Glass” design breaks full-screen modals. Recart has already shipped an update.

What You Should Do

• Test Notification Copy: Start experimenting with your first-line messaging to help maintain visibility in Notification Summaries.
• Add a Contact Card: Include a Contact Card in your welcome and checkout flows to help your messages appear as trusted — not unknown. This improves deliverability and helps future-proof your program.
• Monitor Performance: Continue sending as usual — just keep an eye on open and click metrics to flag any unusual shifts early.

For more detail on the iOS26 Update: Read the Full Guide Here

Last updated: September 2025