> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/latest-news/ios-26-whats-actually-changing-and-what-you-should-do.md).

# iOS 26: What’s Actually Changing (and What You Should Do)

As Apple rolls out **iOS 26**, many headlines are overstating the impact on SMS marketing. Here’s a quick, clear breakdown of what’s changing — and how Recart is helping you stay ahead of the curve.

### What’s Actually Changing

* **Unknown Sender Filtering:** Opt-in only. Adoption remains low. Minimal impact expected.
* **Notification Summaries:** Apple may remove brand names from message previews. Minor copy adjustments can preserve visibility.
* **UTM Stripping:** No effect on SMS links — only applies to Safari browsing.
* **Full-Screen Popups on Safari:** Apple’s new “Liquid Glass” design breaks full-screen modals. Recart has already shipped an update.

### What You Should Do

* **Test Notification Copy:** Start experimenting with your first-line messaging to help maintain visibility in Notification Summaries.
* **Add a Contact Card:** Include a Contact Card in your welcome and checkout flows to help your messages appear as trusted — not unknown. This improves deliverability and helps future-proof your program.
* **Monitor Performance:** Continue sending as usual — just keep an eye on open and click metrics to flag any unusual shifts early.

**For more detail on the iOS26 Update:** [Read the Full Guide Here](https://blog.recart.com/ios-26/)

And as always, our team is here to help. If you’d like us to make the change for you, just reach out at **<support@recart.com>**.

*Last updated: September 2025*


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