> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/latest-news/new-texas-sms-law-may-affect-your-marketing.md).

# New Texas SMS Law May Affect Your Marketing

Starting September 1, 2025, SMS marketers targeting Texas must comply with new legal requirements.

> **Update – October 2, 2025:** The Texas Attorney General has clarified that SMS messages sent with prior consent are not covered by SB140.

> [See the latest update here](https://help.recart.com/en/articles/texas-sms-rule-clarification-consent-based-programs-can-resume-sending)

Texas has passed Senate Bill 140 (SB140), officially extending the state’s “telephone solicitation” rules to include SMS marketing. This change may require your business to register as a telemarketer with the Texas Secretary of State — especially if you’re sending to Texas-based phone numbers or operating out of Texas.

### What’s included in this update:

* **New legal requirement** for SMS marketing under Texas Business and Commerce Code §302
* **Mandatory registration** for many businesses by **September 1, 2025**
* **Potential fines of up to $5,000** per unauthorized message sent
* **Exemptions** available for nonprofits, restaurants, and long-standing retail businesses (with conditions)
* **Tools in Recart** to help you locate your business address and sending number for verification

This update does not change Recart’s opt-in or message-sending processes — we remain fully TCPA-compliant. However, **business registration requirements like SB140 are your legal responsibility as the sender**.

📘 [Read the full article on SB140 compliance and registration requirements](https://help.recart.com/en/articles/texas-expands-sms-marketing-laws-what-you-need-to-know-sb140)

Need support? Reach out to us at <support@recart.com> — while we can’t give legal advice, we’re here to help you understand your Recart setup and ensure your flows stay compliant.

*Last updated: August 2025*


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