> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/latest-news/texas-sms-rule-clarification-consent-based-programs-can-resume-sending.md).

# Texas SMS Rule Clarification: Consent-Based Programs Can Resume Sending

Good news — consent-based SMS programs like Recart’s can resume sending to Texas.

*Last updated: October 2, 2025*

Following recent developments in the SB140 court case, the Texas Attorney General has clarified that **SMS messages sent with the recipient’s consent do not fall under the state’s new “telephone solicitation” law.**

This means that if your brand uses Recart’s consent-first opt-in tools — you’re in the clear.

### What’s new:

* In a recent court filing, the **Texas Attorney General stated that consented messages are excluded from SB140’s restrictions**
* This aligns with how Recart merchants operate: **every SMS is sent with prior express written consent**
* **No registration is needed** for consent-based marketing programs under the current interpretation

### What this means for you:

* If you **paused sending to Texas**, you can now turn it back on
* If you’d like us to **review your flows, segments, or quiet hours**, just reach out — we’re happy to help

### A note on legal process:

The legal case around SB140 is still ongoing, and a court hearing is scheduled for November. While this update isn’t formal guidance, it provides **strong practical assurance** that you’re operating compliantly under current law.

📘 [See our original article on SB140 and registration requirements →](https://help.recart.com/en/articles/texas-expands-sms-marketing-laws-what-you-need-to-know-sb140)

Need support? Reach out to us at <support@recart.com> — we’ll help ensure your SMS program stays safe, compliant, and effective.

*Last updated: October 2, 2025*


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