> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/list-growth/6154965-how-to-grow-your-subscriber-list-with-instagram.md). # Grow Your Subscriber List with Instagram Learn how Instagram and text marketing can be leveraged together. Instagram is a great Social Media platform for businesses to interact with existing and potential customers by creating a variety of exciting content such as images, videos, animations, polls, countdowns, live videos, etc. Either your business already has a decent follower base, or it is new on this platform, you have a good opportunity to turn this traffic into SMS subscribers. ### How to convert your Instagram traffic to text message subscribers? ### Have a keyword opt-in tool created The first step is creating a keyword opt-in. With this opt-in tool, you can have your followers subscribe to your list simply by texting the keyword to your phone number. [Follow this guide](https://help.recart.com/imported-draft-5-1681730609686) to create your keyword opt-in tool. Once you have your keyword ready and an active welcome message is attached to it you are good to proceed with adding it to your Instagram posts and stories. 👇 ### Promote your keywords Create a design that fits your brand’s image, and make sure the below three elements are included: * The keyword the follower needs to send to opt-in * The phone number the follower needs to send the keyword to (Find it on your [SMS Settings Page](https://app.recart.com/settings/sms)) * An offer such as a discount code or access to exclusive content * The legal disclaimer In order to stay compliant it is required to add the legal disclaimer right next to the call to action! Hence if you add ‘Text *keyword* to *phone* *number*’ to the description, you must copy the legal disclaimer under it as well. You are free to copy the below text and replace *\[STORE NAME]* with your brand’s name: *By texting, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from \[STORE NAME] at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Std Msg & data rates may apply. View our Privacy Policy and Terms of Service.* [![](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FXqMHMkCWk5VFHWhEAi6O%2F6154965-how-to-grow-your-subscriber-list-with-instagram-1.jpg?alt=media)](https://downloads.intercomcdn.com/i/o/499938857/aa9686df95b523006982e171/img2+%282%29.jpg) ### Advertise a link opt-in Followers can opt-in to your text list by clicking on a specific link. Note that this opt-in type also requires an active keyword opt-in tool with a welcome message. **How does the link opt-in work?** After clicking on the link they will be redirected to the Messaging app where the keyword and the phone number will be pre-filled. All they need to do is click on the send button. Once the keyword is sent, the welcome message connected to it will be triggered. **How does the redirection work with the link opt-in?** * On iOS ➡️ Messaging app with a pre-filled message * On Android ➡️ Messaging app with a pre-filled message * On Mac ➡️ either the Messaging app or a dedicated landing page with a Desktop Popup * On Windows ➡️ a dedicated landing page with a Desktop Popup We recommend creating a dedicated landing page with a Desktop Popup for desktop visitors. This way those who clicked on your link from desktop will be also able to opt in to your list. **Currently, the link opt-in feature is hidden on your dashboard. Please contact your Customer Success Manager to get it activated for your brand.** ![Nalla (1)](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2Fw8pF8hUL3TXzmRRAhQTt%2F6154965-how-to-grow-your-subscriber-list-with-instagram-2.png?alt=media) Please note that compliance rules are the same with link opt-in as in the case of keyword opt-in. Make sure you add the legal language to your story with the link! ### How can you add a link to your Instagram story? When creating a story choose to add a sticker, there you will find the Link option. Click on the Link and copy the link sent to you by your Customer Success Manager to the URL field. You can also customize the sticker’s text that will appear on the story. ![keyword](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FYNz8DgCMi8cdvjktsude%2F6154965-how-to-grow-your-subscriber-list-with-instagram-3.png?alt=media) **Pro Tip:** Save your Instagram stories to Highlights to keep them available on your profile after 24 hours and to increase visibility. We recommend categorizing your Highlights based on the content of your stories: eg.: product showcase, event promotion, sales and discounts, testimonials, Q\&A, etc. ### Influencer marketing If you already work with influencers, they can also promote your keywords. Make sure they include the legal disclaimer anywhere they publish your keywords to stay compliant! It is recommended to create separate keywords and welcome messages for each influencer you work with in order to track the statistics separately. If you have any remaining questions, do not hesitate to [contact the Customer Support team.](https://help.recart.com/imported-draft-5-1681730660112) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.recart.com/list-growth/6154965-how-to-grow-your-subscriber-list-with-instagram.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.