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Cooldown and Frequency Limits

Explains the popup cooldown and frequency limit settings added to the Trigger section of the popup editor.

Set how long a closed popup stays hidden, and stop one popup appearing right after another — both in the Trigger section of the popup editor.

The Trigger section of the popup editor has been redesigned, and it now carries two settings you didn't have before: a popup cooldown you can see and edit, and a rule that holds a popup back when another popup has recently been shown.

What's new

How long to wait before showing a popup again after it's closed, whether or not the visitor subscribed.

  • Pre-filled at 7 days, and can be set anywhere from 1 to 30 days

  • It's the third field in the trigger row, already on every popup — there's nothing to add

Limit popup frequency

Holds this popup back based on other popups' impressions.

  • Reads as Don't show popup if Any popup has been displayed in the last 1 hours

  • Switch Any popup to Specific popups to choose which ones count

  • The window runs from 1 minute to 30 days

  • Not added by default — add it with + Limit popup frequency, remove it with the trash icon

Both are available on every trigger type except externally triggered popups.

What hasn't changed

Re-engage works as it always has, with the same four settings — it now sits as a block you can add or remove, on popups triggered when a visitor enters the website. On your existing popups, cooldown is pre-filled at 7 days, Re-engage keeps your current settings, and no frequency limit is added anywhere.

Where to make changes

Open the popup editor, click on Settings in the left hand panel and go to the Trigger section:

PopupTrigger Settings Cooldown + Frequency

If visitors were seeing an exit-intent popup straight after a welcome popup, a frequency limit is the setting to reach for.

If you have any questions, do not hesitate to contact the Recart Support team. We'd be happy to help!

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