> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/list-growth/popups/customizing-your-cta-button-in-popups.md).

# Customize Your CTA Button

Explains the actions you can configure for a popup's Success Step CTA button, like redirects and URL parameters.

The **CTA (Call-to-Action) button** on the **Success Step** of your popup can be customized to enhance user engagement and improve conversion rates. With flexible options, you can configure the CTA button to perform specific actions that streamline the shopping experience for your customers.

### CTA Button Actions Available

You can configure the **Success Step CTA button** to trigger the following actions:

✔ **Redirect users to a URL** – Send users to a specific page, such as a product, collection, or promotional landing page.

✔ **Append information to a URL (URL Enrichment)** – Modify the current URL by adding parameters, such as discount codes or tracking data.

✔ **Automatically apply a discount code** – Ensure users receive their promo code without needing to enter it manually.

✔ **Add a product to the cart** – Allow users to automatically add a specific product to their shopping cart for a smoother shopping experience.

### How to Customize Your CTA Button

#### 1. URL Redirect (Send Users to a Specific Page)

Redirect users to a **custom page** when they click the CTA button. This is useful for:

* Directing them to a **product or category page**.
* Sending them to a **loyalty rewards page**.
* Navigating them to an **exclusive promotion**.

**How to Set It Up:**

1. Open your **Recart Popup Editor**.
2. Go to the **Success Step**.
3. Click **CTA Button → Actions** → Select **Redirect to URL**.
4. Enter the **destination URL**.
5. Click **Save to apply**.

![CTA\_URL\_Opt-in tool editor - Success CTA](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FEPQdWTJRvQkPPznqC9Iq%2Fimg-cta-button.png?alt=media)

#### 2. URL Enrichment (Modify the Current URL)

Append **additional parameters** to a URL to **track engagement** or **apply a discount automatically**.

**How to Set It Up:**

1. Open your **Recart Popup Editor**.
2. Navigate to the **Success Step**.
3. Click **CTA Button → Actions** → Select **Append to URL**.
4. Enter the **parameters** (e.g., ?discount=SAVE10).
5. Click **Save to apply**.

**Example:** Append a discount to the checkout page → *[www.yourstore.com/cart?discount=SAVE10](http://www.yourstore.com/cart?discount=SAVE10)*

####

#### 3. Discount Code Application (Automatically Apply a Discount)

To simplify the checkout process, you can **automatically apply a discount code** when users click the CTA button.

**How to Set It Up:**

1. Open your **Recart Popup Editor**.
2. Go to the **Success Step**.
3. Click **CTA Button → Actions** → Select **Apply Discount Code**.
4. Enter the **discount code**.
5. Click **Save to apply**.

![CTA\_Discount. Opt-in tool editor - Success CTA](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2F1MHQN7aFru1yJWinOJ37%2Fcustomizing-your-cta-button-in-popups-1.png?alt=media)

![CTA\_Discount](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2FWf05ddJ0jxa2Y5rp1a9B%2Fcustomizing-your-cta-button-in-popups-2.gif?alt=media)

#### 4. Add to Cart (Automatically Add a Product)

Make the shopping experience seamless by **adding a specific product** directly to the user’s cart when they click the CTA button. This helps reduce steps and can drive faster conversions.

**How to Set It Up:**

1. Open your **Recart Popup Editor**.
2. Go to the **Success Step**.
3. Click **CTA Button → Actions** → Select **Add to Cart.**
4. Choose the **Product to Add to Cart**.
5. Click **Save to apply**.

![CTA\_CART\_Opt-in tool editor - Success CTA](https://2167119381-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2I45aTZ733MBi8Vps3Ib%2Fuploads%2Fw6GH9Cgf4hMsqbNtmlPf%2Fcustomizing-your-cta-button-in-popups-3.png?alt=media)

💡 **Best Practice:** Use unique discount codes for different campaigns to **track performance** effectively.

### Where to Find These Settings

To configure your CTA actions:

1. Open the **Recart App**.
2. Navigate to **Opt-in Tools** and select your popup.
3. Go to the **Success Step**.
4. Click **CTA Button Actions** and select your preferred action.
5. Configure the settings and **Save Changes**.

📌 **Note:** These settings apply only to the popups where they are configured.

If you have any questions, do not hesitate to [contact the Recart Support team.](/contact-recart-support.md)  We'd be happy to help!


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