OneClick Popup

Explains how OneClick's one-tap subscription flow works and how to set it up to convert returning visitors.

Use this guide to understand how the OneClick Popup works and how to set it up so you can convert more returning visitors into subscribers — with no typing required.

What is OneClick?

OneClick Opt-in is Recart’s revolutionary feature that enables a one-click subscription experience for SMS and email lists. By removing the need for typing, OneClick helps increase subscriber conversions and offers users a faster, simpler sign-up process.

Benefits at a Glance:

• Higher Conversion Rates: Increase opt-in rates by making the process easier.
• Streamlined Experience: Users only need to click once to subscribe, no typing required.
• Faster Sign-ups: Complete sign-ups in seconds.

How OneClick Works

OneClick works for returning visitors who have already opted in through a Recart popup on your store. When one of these visitors comes back, Recart recognizes them and serves the OneClick Popup instead of the standard Welcome Popup.

1. A visitor opts in through a Recart popup on your store.
2. When that same visitor returns to your store, Recart recognizes their browser through the Recart Pixel and shows the OneClick Popup instead of the standard Welcome Popup.
3. Their phone number and email are pre-filled. They verify their identity and confirm with one tap.

If a visitor is not recognized, they are automatically shown your standard Welcome Popup instead.

Recognition is per store: a visitor who opted in on another store that uses Recart is not recognized on yours.

Why Use OneClick?

OneClick provides a seamless experience that users love. With no repeated typing or forms, it minimizes effort and maximizes convenience. This frictionless approach translates into higher subscription rates and an improved user experience.

Example Scenario:

A shopper opts in through one of your Recart popups. Weeks later, they return to your store in the same browser. Recart recognizes them, so they see your OneClick Popup with their details already filled in — and with one click, they're subscribed.

The OneClick Popup Experience

The OneClick Popup has four steps, displayed on both desktop and mobile:

Step	What the visitor sees
Teaser	Your offer headline and a "YES, PLEASE" / "NO, THANKS" choice
Verification	A code is sent to their known phone number to confirm identity
Opt-in	Their phone number and email are pre-filled — one tap on Confirm to subscribe
Success	Confirmation message, discount code (optional), and a "GO SHOPPING" button

On the Opt-in step, visitors can also:

• Click Change to update their pre-filled email address
• Click "This isn't me" on the Verification step to exit OneClick and start the standard opt-in flow from scratch

Before You Get Started

Availability: The OneClick Popup is only available for stores targeting US-based visitors. Geographic targeting outside the United States is not supported for this popup type. Returning-visitor recognition works on Shopify stores only.

Important: You must always have both a OneClick Popup and an active Welcome Popup running at the same time.

How to Create a OneClick Popup

1. Go to Opt-in Tools and click Create New.
2. In the creation modal, select OneClick Popup.
3. A simplified setup wizard opens — choose a design from your previously used templates to apply existing styling.
4. Edit the copy and offer details on each step (Teaser, Verification, Opt-in, Success).
5. In Settings, select your active Welcome Popup as the fallback for "This isn't me" clicks.
6. Set your targeting rules under Pages if needed. Note that the OneClick Popup only supports United States as a geographic target — other regions are not available for this popup type.
7. Click Save and set the popup to Active.

These streamlined steps allow you to quickly create high-converting OneClick popups that prefill the details returning visitors already gave your store and eliminate the need for typing.

To ensure a smooth subscriber experience, make sure you always have both a OneClick popup and a regular Welcome popup active at the same time.

If a visitor clicks “This isn’t me” on the OneClick popup, they will automatically be shown your active Welcome popup to start the opt-in process from scratch.

If no standard Welcome popup is active, the visitor will not see any opt-in option and will be redirected back to your site without subscribing.

Best Practices

• Required: Keep an active Welcome Popup running alongside your OneClick Popup at all times — without it, unrecognized visitors and "This isn't me" clicks have nowhere to go.
• Recommended: Match your OneClick Popup offer to your Welcome Popup offer — visitors may see both over time.
• Recommended: Use URL targeting rules if you're running multiple popups to avoid conflicts.
• Avoid: Activating a OneClick Popup without setting a fallback — visitors who click "This isn't me" will leave without subscribing.

Frequently Asked Questions

Q: Is OneClick compliant with data privacy regulations?

Yes. OneClick is designed with user consent and privacy in line with data protection standards. It only recognizes visitors who already opted in through a Recart popup on your store, using a first-party identifier on your store's own domain — no fingerprinting.

Q: What if a user is not recognized?

If unrecognized, users will see the standard opt-in form.

Q: Does OneClick recognize visitors who subscribed on other stores?

No. Recognition is per store. A visitor who opted in on another store that uses Recart is treated as a new visitor on yours.

Q: What happens when a user clicks “This isn’t me”?

When a user clicks the “This isn’t me” button on the OneClick popup, they will be served a standard Welcome Popup instead, so they can opt in again with new details. Remember, you need to have both a OneClick popup and a regular Welcome popup active at the same time so that the user can subscribe from scratch if they click “This isn’t me”.

If you have any questions, do not hesitate to contact the Recart Support team. We'd be happy to help!