> For the complete documentation index, see [llms.txt](https://help.recart.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.recart.com/list-growth/testing-and-scheduling.md).

# Testing & Scheduling

Covers proving that your opt-in tools work with A/B and holdout testing, and scheduling when they appear.

Everything you need to know about proving your opt-in tools work and controlling when they appear.

### Testing

* [Popup A/B Testing](/list-growth/testing-and-scheduling/popup-a-b-testing.md) — compare two or more variations against each other
* [Popup Holdout Testing](/list-growth/testing-and-scheduling/how-to-run-a-popup-holdout-test.md) — measure what your popups add overall

### Scheduling

* [Schedule Your Opt-In Tools](/list-growth/testing-and-scheduling/scheduling-opt-ins.md) — set start and end dates, and plan around campaigns

Opt-in performance data lives in [Analytics & Reports](/analytics-and-reports.md).


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