Important Messenger Policy Changes

What exactly is changing

• The rule most commonly known as "24+1 hour rule" will become 24-hour rule

• The 17 previously available message tags will be reduced to 4 tags

• Subscription messaging will only be available to registered, approved news outlets

The 24+1 standard messaging window

Before March 4, 2020
Previously, you could send promotional or non-promotional messages to your Messenger subscribers within 24 hours of their last response to your page. Once the window closed, you could send one additional message, outside of the 24-hour window. 

After March 4, 2020
From the last interaction, your business will have 24 hours to message your subscribers, but you can no longer send one additional message after the 24-hour window.

Message tags

Before March 4, 2020
There were 17 tags available for different use cases where a business is allowed to message users outside the 24-hour window.

After March 4, 2020
There are 4 different tags that you can use to message users outside of the 24-hour window. Messages sent outside of the 24-hour messaging window must have one of the following tags: Confirmed Event Update, Post-Purchase Update, Account Update, or Human Agent. Messages that don't have a Message Tag will not deliver outside the 24-hour messaging window. 

Subscription messaging

Before March 4, 2020
Businesses could send regular updates to users via Messenger outside of the standard 24-hour messaging window.

After March 4, 2020
Only registered news publishers can send subscription messages.