Klaviyo <> Recart Integration

Learn how Recart's Klaviyo integration allows you to build your owned marketing channels faster than ever.

Klaviyo is a marketing automation platform designed to help you grow your business via email and SMS. It allows you to set up automatic email flows, cart abandonment emails, and more.

By using our integration with Klaviyo, you can now ask for emails or phone numbers in your Recart's Messenger flows and then sync that as well as other data captured by Recart, including first name, last name, gender, country, language into Klaviyo, which will be collected in the list you select in your Klaviyo account.

Here are all the steps you need to connect your Klaviyo account to Recart:

1. Go to the Integrations page in your Recart account and click on Activate next to Klaviyo contacts.
   
2. Then, you will need to provide your public API key and private API key from your Klaviyo account.
   
   • go to Settings
   • select Account → API keys
   • copy your Public API Key
   • create a Private API Key
     
     
3. When you create a Private API Key, you will need to grant Recart access.
   • if you feel comfortable with it, please grant Recart full access
     
     
   • if you would prefer to grant partial access, select Custom Key and grant full access for
     • list
     • profiles
     • subscriptions
       
       
4. Next, you will need to copy and paste the API keys into the Recart app. Here you will see a list of your available Klaviyo lists which you can select. Alternatively, you can create a brand new list from Recart. When this is done, click on Connect to Klaviyo.
   

The integration is now live. 🎊 If you would like to disable the integration, move the toggle in the upper right corner.

Capturing Email on Recart

Opt-in Tools

Create an opt-in tool that captures both SMS and email or Messenger and email information.

1. Go to Opt-in Tools → click Create New

2. Select whether you would like to create a popup or landing page
   

3. Select which channels you would like to receive information for (including email), and whether you would prefer to capture this data in one-step or two-steps

4. For popups, you can also select the platform on which you want the popup displayed
   

5. Once you’ve created you will be able to capture customer emails to be sent to your Klaviyo list
   

Facebook Messenger

If you are using Facebook Messenger, you will now have to set up your Messenger conversation flows in Recart to capture email addresses and phone numbers in your Messenger conversations.

To capture email addresses, all you need to do is create a custom conversation flow or go to one of your already created flows and add the Save User Input message:

If your Klaviyo connection is live, Recart will sync all of your captured email addresses to your Klaviyo account.

One last tip... Some help on how to connect your Klaviyo list to your Klaviyo flow if you decide to create a new list:

1. Log into your Kalviyo account
2. Go to Flows and choose one, usually, we suggest using the default Welcome Series
3. Under the first Trigger in the Welcome Series flow, you can choose the list for which the flow will trigger:
   

4. In the Welcome Series flow you can also edit the email itself

5. Once the email is all set, you can set it live
   

You're all set! That's how you combine SMS and Messenger marketing with email marketing to create an omnichannel marketing strategy for your brand.

Let us know if you have any questions regarding the integration, we are happy to help. 😊