Klaviyo <> Recart Integration

Learn how Recart's Klaviyo integration allows you to build your owned marketing channels faster than ever.

Table of Contents

• What is Klaviyo, and Why Integrate it With Recart?

• Connect Your Klaviyo Account to Recart
  • In the Klaviyo App
  • In the Recart App
• Capturing Email in Recart
  • Opt-in Tools
  • Facebook Messenger Automated Flows

• How to Connect Your New Klaviyo List to Your Klaviyo Flow

What is Klaviyo, and Why Integrate it With Recart?

Klaviyo is a marketing automation platform designed to help you grow your business via email and SMS. It allows you to set up automatic email flows, cart abandonment emails, and more.

By using our integration with Klaviyo, you can now ask for emails or phone numbers in your Recart Opt-ins and flows and then sync that as well as other data captured by Recart, including first name, last name, gender, country, language into Klaviyo, which will be collected in the list you select in your Klaviyo account.

Connect Your Klaviyo Account to Recart

In the Klaviyo App:

1. Login to your Klaviyo Account
   1. You will need to provide your Public API Key and Private API Key from your Klaviyo account
2. go to Settings - bottom left-hand corner 
3. select Account → API keys
4. copy your Public API Key
5. create a Private API Key

   
   
   
6. When you create the Private API Key, you will need to grant Recart access.
   1. if you feel comfortable with it, please grant Recart full access
      
      
   2. if you would prefer to grant partial access, select Custom Key and grant full access for:
      1. list
      2. profiles
      3. subscription
         
         

In the Recart App:

1. Go to the Integrations Page
2. Select Klaviyo contacts -  Click Activate
   
   
   
3. Copy and paste the API keys into the Recart app.
4. Here you will also see a list of your available Klaviyo lists from which you can select
   1. Alternatively, you can create a brand new list from Recart by clicking on
      Create new list
   2. When this is done, click on Connect to Klaviyo

The integration is now live. 🎊 

If you want to disable the integration, move the toggle in the upper right corner.

Capturing Email on Recart

Opt-in Tools

Create an opt-in tool that captures both SMS and email or Messenger and email information.

1. Go to Opt-in Tools → click Create New

2. Select whether you would like to create a popup or landing page
   

3. Select which channels you would like to receive information for (including email), and whether you would prefer to capture this data in one-step or two-steps

4. For popups, you can also select the platform on which you want the popup displayed
   

5. Once you’ve created you will be able to capture customer emails to be sent to your Klaviyo list
   

Facebook Messenger Automated Flows

If you are using Facebook Messenger, you can also set up your Messenger conversation flows in Recart to capture email addresses and phone numbers in your Messenger conversations.

• To capture email addresses, all you need to do is create a custom conversation flow or go to one of your already-created flows and add the Save User Input message:
  

If your Klaviyo connection is live, Recart will sync all your captured email addresses to your Klaviyo account.

How to Connect Your New Klaviyo List to Your Klaviyo Flow:

1. Log into your Kalviyo account
2. Go to Flows and choose one, usually, we suggest using the default Welcome Series
3. Under the first Trigger in the Welcome Series flow, you can choose the list for which the flow will trigger - choose your newly created Recart list:
   

4. In the Welcome Series flow you can also edit the email itself

5. Once the email is all set, you can set it live
   

You're all set! 🎉

That's how you combine SMS and Messenger marketing with email marketing to create an omnichannel marketing strategy for your brand.

 

Let us know if you have any questions regarding the integration, we are happy to help. 😊