In this article, we have collected the most common use cases to help you get the best out of the Conditional Split. Utilize these examples in your Automated flows and Campaigns and take your SMS marketing performance to the next level.
Segment Welcome flow based on preferences provided during opt-in
Set up preferences on your Popups and personalize your Welcome message based on your subscribers’ interests. Learn more about Preferences here.
Segment Abandoned Cart flow based on purchase history
Send targeted Abandoned Cart messages when segmenting your audience based on purchase history conditions. Eg.: Has or Has not placed an order, Number of orders, Value of previous orders.
Segment Browse Abandonment flow based on purchase history
Send targeted Browse Abandonment messages when segmenting your audience based on purchase history conditions. Eg.: Has or Has not placed an order, Number of orders, Value of previous orders.
Segment Fulfilment follow-up based on the product purchased.
Target your subscribers with personalized post-purchase messages.
Cross-sell: If the subscriber purchased product A - recommend they buy product B.
Replenishment: If the subscriber purchased a certain packaging and you have data on average repurchase time, or you can estimate when it runs out - recommend them to restock with the right delay.
Conditional Split best practices in One-time Campaigns
Targeting clicked-but-didn’t-purchase or add-to-cart subscribers
Trigger automatic campaign reminders for anyone who clicked your last text but didn’t buy or abandon their cart. Your reminder will only get sent to high-intent shoppers: lower costs, higher ROI.
Targeting customer lifecycle stage to improve margins
Non-purchases often need a greater incentive to convert versus loyal customers. Change your offer for special events accordingly. 20%-off for non-customers; 15%-off for 1-time buyers, and 10% off for anyone who’s bought >2 times. Or, flip it as a test to reward your fans.
Targeting based on the level of engagement and purchase history
Personalize your campaigns based on the subscribers’ level of engagement. Differentiate your tone of voice and content for engaged and cold subscribers.
Another example of a more complex targeting based on the level of engagement and purchase history.
Targeting based on preferences provided during opt-in
Utilize the collected preference of your subscribers and send personalized offers based on their interests. Learn more about Preferences here.
Targeting based on the subscribers’ location
Segment your campaign audience based on location and create country-specific offers for your subscribers.
Targeting based on being a member of a segment or list
Target specific subscribers with a unique offer who are members of an existing dynamic segment or a static list.
If you have any questions, do not hesitate to contact the Customer Support team.