Custom Triggers Automated Flow Use Cases

Get to know the most popular use cases and best practices of the Custom Triggers Automated Flow.

In this article, we collected the most common use cases of Custom Triggers. Read further to find out more about the segments and the type of messages you can set up within your account. If you’d like to learn more about how Custom Triggers work and how to activate them, please read this article.

Activation

• Encourage subscribers who opted in to your text list and have not placed an order to do so

Pro Tip: Make sure to set a delay that will trigger the messages after the last follow-up in your welcome sequence was sent.

Segment

Has subscribed to SMS not in the last 14 days and Has not placed an order

Text example

Still thinking it over? We offer beautiful, high-quality clothing ethically manufactured in Canada. Ready to spoil yourself and your family? Find your new favorite pieces and shop now: {Site URL}

• Remind subscribers who abandoned a cart recently and did not finalize their order

Segment

Abandoned a cart not in the last 5 days and has not placed an order in the last 5 days

Text example

We don't want you to miss out on your dream shades! It's not too late to make your summer shine, click to complete your purchase now: {Site URL}

Encourage reorders and promote retention

Acquiring a new customer can cost five times more than retaining an existing customer. Win back customers who used to shop with you and have not been seen for a while or utilize a Custom Triggers Flow to increase your retention, considering your average return cycle.

• Target subscribers who have not ordered for a while

Segment

Has placed an order not in the last 60 days

Text example

Thanks for shopping with us! We trust you are happy with your last order and hope to see you again. Use CODE for 10% off your next purchase: {Site URL}

• Send product-specific replenishment reminders

Segment

Has placed an order not in the last 30 days where product name is any of these {product name}

Text example

It might be time to replenish your {product name}! Make sure you don’t run out. Click here to reorder now: {Product page URL}

• Encourage subscribers who purchased multiple times to subscribe to recurring orders

Segment

The number of orders is greater than 2 where product name is any of these {product name} and Shopify tag on subscriber is not Active Subscriber.

Text example

Interested in saving 15% OFF your next Vita C Primer purchase? Effortlessly maintain your skin routine with a Vita C Primer Subscription that saves you up to 15% off each subscription delivery you receive! Subscribe to monthly delivery now: {Product page URL}

Tip: Add the conditional split: Subscriber tag is not Active Subscriber before the message to exclude those who subscribed since they entered the segment.

 

Upsell or Cross-sell products that are frequently purchased together

Analyze which products are typically sold together and leverage your customers’ purchase history to target them with specific product recommendations.

Segment

Has placed an order not in the last 1 day where product type is {product type} and had not placed an order in the last 30 days where product type is {product type}

Text example

Time to make a statement in your brand-new eyewear.😎 Take a look at our accessories too and elevate your style now: {Site URL}

Note: Make sure you set up the time filter in the segment conditions and the delay in your messages consistently. In the above example, subscribers will enter the segment 1 day after their purchase, and the Custom Trigger will be sent 3 days later. Learn more about the Conditional Split here.

Reward VIP customers

Make your loyal customers feel special! Reward subscribers who either purchased multiple times or spent a certain amount with VIP offers and keep them engaged.

Target Segment

The number of orders is greater than 3 in the last 30 days, or the all order value is greater than $1000 in the last 30 days.

Text example

Thanks for being our VIP! We’d like to reward your loyalty with a special discount. Use CODE to get 25% off your next purchase: {Site URL}

Celebrate subscriber anniversaries

Build a strong connection with your subscribers and make them feel special by celebrating their one-year anniversary with you. Offer a discount to keep them engaged.

Target Segment

Has subscribed to SMS, not in the last 365 days

Text example

Wow, it’s been a year since you signed up for our text list! Let’s celebrate your anniversary together! Use CODE to get 20% off your next purchase: {Site URL}

Share product know-how and best practices

Keep your customers engaged with post-purchase instructions. Share tips and tricks to improve the customer experience and help them get the best out of your product to increase their satisfaction.

Segment

Has placed an order not in the last 7 days where name is {product name}

Text example

Thanks for shopping with us! We trust you are happy with your last order. Check out our blog post to learn how to get the best out of it: {Site URL}

If you have any remaining questions, do not hesitate to contact the Customer Support team.