Custom Triggers Automated Flow Use Cases

Get to know the most popular use cases and best practices of the Custom Triggers Automated Flow.

Table of Contents

• Subscriber activation

• Encourage reorders and promote retention

• Upsell or Cross-sell products that are frequently purchased together

• Reward VIP customers

• Celebrate subscriber anniversaries

• Share product know-how and best practices

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In this article, we collected the most common use cases of Custom Triggers. Read further to find out more about the segments and the type of messages you can set up within your account. If you’d like to learn more about how Custom Triggers work and how to activate them, please read this article.

Subscriber Activation

Pro Tip: Make sure to set a delay that will trigger the messages after the last follow-up in your welcome sequence was sent.

• Segment

Has subscribed to SMS, not in the last 14 days and Has not placed an order

• Text example

Still thinking it over? We offer beautiful, high-quality clothing ethically manufactured in Canada. Ready to spoil yourself and your family? Find your new favorite pieces and shop now: {Site URL}

• Segment

Abandoned a cart not in the last 5 days and has not placed an order in the last 5 days

• Text example

We don't want you to miss out on your dream shades! It's not too late to make your summer shine, click to complete your purchase now: {Site URL}

Encourage reorders and promote retention

Acquiring a new customer can cost five times more than retaining an existing customer. Win back customers who used to shop with you and have not been seen for a while or utilize a Custom Triggers Flow to increase your retention, considering your average return cycle.

• Segment

Has placed an order not in the last 60 days for the last time

•  Text example

Thanks for shopping with us! We trust you are happy with your last order and hope to see you again. Use CODE for 10% off your next purchase: {Site URL}

• Segment

Has placed an order not in the last 30 days for the last time where the product name is any of these {product name}

• Text example

It might be time to replenish your {product name}! Make sure you don’t run out. Click here to reorder now: {Product page URL}

• Segment

The number of orders is greater than 2 where product name is any of these {product name} and Shopify tag on subscriber is not Active Subscriber.

• Text example

Interested in saving 15% OFF your next Vita C Primer purchase? Effortlessly maintain your skin routine with a Vita C Primer Subscription that saves you up to 15% off each subscription delivery you receive! Subscribe to monthly delivery now: {Product page URL}

Tip: Add the conditional split: Subscriber tag is not Active Subscriber before the message to exclude those who subscribed since they entered the segment.

Upsell or Cross-sell products that are frequently purchased together

• Segment

Has placed an order not in the last 1 day for the last time where product type is {product type} and had not placed an order in the last 30 days where product type is {product type}

• Text example

Time to make a statement in your brand-new eyewear.😎 Take a look at our accessories too and elevate your style now: {Site URL}

Note: Make sure you set up the time filter in the segment conditions and the delay in your messages consistently. In the above example, subscribers will enter the segment 1 day after their purchase, and the Custom Trigger will be sent 3 days later. Learn more about the Conditional Split here.

Reward VIP customers

• Target Segment

The number of orders is greater than 3 in the last 30 days, or the all order value is greater than $1000 in the last 30 days.

• Text example

Thanks for being our VIP! We’d like to reward your loyalty with a special discount. Use CODE to get 25% off your next purchase: {Site URL}

Celebrate subscriber anniversaries

• Target Segment

Has subscribed to SMS, not in the last 365 days

• Text example

Wow, it’s been a year since you signed up for our text list! Let’s celebrate your anniversary together! Use CODE to get 20% off your next purchase: {Site URL}

Share product know-how and best practices

• Segment

Has placed an order not in the last 7 days for the last time where name is {product name}

• Text example

Thanks for shopping with us! We trust you are happy with your last order. Check out our blog post to learn how to get the best out of it: {Site URL}

 

If you have any remaining questions, do not hesitate to contact the Customer Support team.