Learn how to maximize ROI with Recart SMS Campaigns, aka One-off Flows.
Sending SMS Campaigns is the best way to promote your business, advertise your products, educate and keep your subscribers engaged with your brand. To maximize your ROI we recommend sending a monthly range of 4-8 campaigns. If you are not convinced, check out this blog post about messaging frequency.
How to set up an SMS Campaign?
Go to One-off Flows, Click on SMS Campaigns and click Create new.
You will be redirected to the editor. Here you can customize the default message by clicking on the flow item itself and edit campaign settings on clicking on the Trigger item.
Message customization
Make your messages more appealing by including images and GIFs, learn how in this article.
Add a discount code to incentivize your subscribers. You can either add a general discount, that is static for every subscriber or a unique discount code that is dynamic for every subscriber. This article explains how to add a general discount code, and this article explains how to add a unique discount code to your messages.
To make sure your campaigns are compliant with text marketing regulations, keep the Site Name at the beginning of the message. In addition, we recommend adding the opt-out language at the end of every third campaign. You can learn more about Text Marketing Compliance here.
Once your message is ready, you can move on to the settings.
Campaign settings
Give your campaign a name.
Please visit this article to see how the Trigger section works.
When your campaign is ready to be scheduled or sent, you will need to click on Review & Send button in the upper right corner. Double-check the campaign data in the overview section and check the cost estimation. If everything looks good, click on the Schedule campaign or the Send campaign button, depending on your previous sending setting.
Campaign Statistics
Campaign Statistics are displayed separately for each Campaign on the One-off flows page.
These statistics are accumulated for each message when the campaign has multiple message items. Let’s see what they mean one by one.👇
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Status - The Status will show the current state of the campaign. Campaigns can have 4 statuses which are: Draft, Scheduled, Sending, and Sent. Learn more about them in this article.
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Sent - The Sent column will show how many subscribers received the message.
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Spent - The Spent column will show how much the campaign cost.
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ROI - The ROI column will show the ratio between your spending and the sales that were generated.
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Sales - The Sales column will show the value of all purchases that came from the campaign.
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Opt-out rate: Opt-out rate shows the percentage of users who unsubscribed after receiving the message. It is the ratio between unsubscribed users and all recipients.
In case the flow consists of multiple messages, these statistics are accumulated. Per message statistics are displayed in the editor.
Besides, an additional metric is available if you open the view-only editor of your sent campaigns. We display CTR per message, which is the ratio between the subscribers who clicked on a link within the message and the total number of subscribers who received the message.
Note: One subscriber’s clicks will count as 1 click even if there were multiple links within the message and the subscriber clicked on all of them.
If you have any remaining questions, do not hesitate to contact the Customer Support team.