Learn more about the meaning of the opt-in tool, and about using Recart’s various opt-in tools to collect as many subscribers as you can.
Table of Contents
- What is an Opt-in Tool?
- Recart Opt-in Tools
- Before You Get Started
- Opt-in Statistics
- Customize and Manage Opt-in Tools
What is an Opt-in Tool?
In order to receive messages from Recart, your visitors have to subscribe to your list. Subscribing to a list is possible with the help of the Opt-in tools that appear on your store. Once the customers are on you list, Recart will be able to send them automated messages so you can easily start a conversation with them.
Recart Opt-in Tools
Recart has five types of Opt-in Tools:
- Popups
- OneClick Popup
- Landing Pages
- Embedded Forms
- SMS Keywords
You will see a list of your Opt-in Tools on the Opt-in Tools Page.
Before You Get Started
Important Note:
To ensure a smooth subscriber experience, make sure you always have both a OneClick popup and a regular Welcome popup active at the same time.
- If a visitor clicks “This isn’t me” on the OneClick popup, they will automatically be shown your active Welcome popup to start the opt-in process from scratch.
- ⚠️ If no standard Welcome popup is active, the visitor will not see any opt-in option and will be redirected back to your site without subscribing.
Understanding Your Opt-In Tools Statistics
The Opt-In Tools Stats provides key performance metrics to help you track how well your popups and forms are converting visitors. The statistics displayed reflect data from the previous 30 days, including today, ensuring you have up-to-date insights on your opt-in performance.
- Impressions – The total number of times your opt-in popup or form was displayed to visitors.
- Email Opt-In Rate (Avg.) – The percentage of visitors who entered their email after seeing the opt-in popup.
- Email Opt-Ins – The total number of email addresses collected through opt-in tools.
- SMS Opt-In Rate (Avg.) – The percentage of visitors who provided their phone number for SMS marketing.
- SMS Opt-Ins – The total number of phone numbers collected through opt-in tools.
- New SMS Subscriptions – The number of new phone numbers successfully subscribed to your SMS list.
Managing Your Opt-In Tools
- You can Rename, Duplicate, and change the status of an Opt-in Tool by clicking on the three dots next to it.
- You can filter for the Opt-in Tools by Type, Status, Channel, Device, and A/B testing.
Learn How to Create Each Opt-in Tool
Each Opt-in Tool type has different editor views and instructions. You can learn more about the editors in the below separate articles.
Things to Note
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You can create multiple Popups, Landing Pages, Embedded Forms, and SMS Keywords to run concurrently.
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If you are running multiple Popups- make sure you set proper URL targeting under the Pages section in the popup editor so they don’t interfere.
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Set popups to remain hidden for the entire user session after they visit designated URLs
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We’ve improved how page targeting rules are displayed and added support for copying and pasting values between popups. You can now easily duplicate targeting settings by copying values separated by commas from one popup to another, streamlining the setup process.
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You can collect subscriber details with opt-in forms via a popup or landing page. Read more about this in our Collect Subscriber Details with Opt-in Forms article.
These opt-in tools will help you build a meaningful relationship with your customers and also will help you to keep a strong and loyal audience.
The whole world is heading towards conversation-based communication, thus subscribers are getting more and more valuable. Can't wait to see your store prosper from these new opt-in tools.
If you have any questions, requests, or comments, please don't hesitate to contact our customer support team, we are more than happy to help.